06 Nov Google Introduces Ads That Direct Customers to WhatsApp
It looks like Meta and Google have teamed up to help your business better connect with your customers. In April, Google started introducing WhatsApp extensions for Google ads. This was initially only released in Brazil and India, but the search engine is slowly rolling the feature out to include other countries.
Here’s what Google had to say about the new feature:
“Message assets allow you to configure an ad asset or button with your responsive search ads in Google Ads. After configuration is complete, user clicks are directed to WhatsApp so customers can start a conversation with your business.”
These message assets are used for Search and Performance campaigns, but you will need the WhatsApp for Business app or platform for it to work. These message ads are great for both Android and iOS users and are an extension of your text ads. When your message asset appears on the Google search results page, your customers will get to see your headlines, descriptions, the URL and your message asset.
When a potential customer clicks on your ad’s headline, they will be directed to your website. But if they click on your message or button, they can instantly start a WhatsApp conversation with you. This new feature offers several key advantages:
It Provides Seamless Communication:
In the age of instant gratification and short attention spans, having a direct link to WhatsApp allows customers to quickly reach out to ask questions or make relevant enquiries about your services or products.
Boosts Conversion Rates:
Having real-time conversions with potential customers allows you to convert leads faster.
It Offers Customer Convenience:
WhatsApp is a great platform for communication with potential customers and provides added convenience for customers, as they’re not only limited to your website
Enhanced Customer Experience:
In various studies conducted, customers agree that they are 65% more likely to reach out via WhatsApp than sending an email or calling. Direct messaging can be a great way for you to foster a sense of trust and approachability with customers, which can enhance the overall experience and impression of your brand.
This new feature provides a great way to bring you closer to potential customers. If you’re keen on enhancing your Search and Performance Max campaigns, don’t hesitate to reach out to SOMS Digital Agency!
We’re always happy to help.