SOMS Digital

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Digital Marketing Resolutions: Top Trends to Watch in 2025

Updated: 30 October 2025 “New year, new me” isn’t something that only applies to your personal New Year’s resolutions. Creating marketing resolutions can help your business set clear goals and stay focused in an ever-changing landscape. So what are your marketing resolutions for 2025? Here are a few suggestions: Resolution #1: Refine Your Online Presence […]

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Yellow and Blue Background with Keyboard and Two Smartphones Displaying Google Ads and WhatsApp Logos

Google Introduces Ads That Direct Customers to WhatsApp

It looks like Meta and Google have teamed up to help your business better connect with your customers. In April, Google started introducing WhatsApp extensions for Google ads. This was initially only released in Brazil and India, but the search engine is slowly rolling the feature out to include other countries. Here’s what Google had […]

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A Guide to Choosing the Right Social Media Platforms for Your Business

Updated: 28 November 2025 Is it just us, or does it seem like a new social media platform pops up every year? It’s no surprise, though—we’re living in the age of information, where if everything isn’t at our fingertips, it’s a big problem! Customers now expect everything at the click of a button, and businesses […]

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4 Ways to Tell if Your Digital Marketing Strategy is Working

New businesses pop up every year in South Africa, but only a few will survive more than five years. The main reasons for this include economics, bad management and poor digital marketing. We may be living in a digitalised world, but there are a few reasons some businesses don’t give much thought to their online […]

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Internal and External Links: Why it’s important?

In order for your content to rank, you need links. External links help search engines find your posts and pages, while internal links tell Google which pages are important on your website. Here’s why it’s important: What is external linking? An external link is a hyperlink or backlink that points to another domain. For example, […]

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When is the best time to send your mailer?

When it comes to email marketing, timing is everything. No matter the size of your business, this form of marketing can be a wonderful, cost-effective way to increase brand awareness and generate leads. Unfortunately, there is no one size fits all when it comes to email marketing. What works for one brand won’t necessarily work […]

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4 Easy Tips to Help you Write Catchy Headlines

Updated: 30 October 2025 You’ve written an incredible piece of content, and you’re eager to share it with millions of users on the internet. You hit publish, sit back with a smile on your face and wait for the clicks to roll in… except they never come. You see, well-written content that utilises all the […]

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Why Titles and Meta Descriptions are Important

The meta title and descriptions of your web page are one of many key ingredients needed to ensure your SEO is in tip-top shape. Here’s why you should be giving your website’s metadata some TLC: What are titles and meta descriptions: Checking out the meta title and description for a web page is similar to […]

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The Benefits of Customer Education

Updated: 24 October 2025 Over the last 10 years, I have had some great opportunities working with exciting brands and businesses in various settings and along the way, I have learnt that no matter who you are and what you are selling, customer education can make or break your business. Recently, Sal, the owner and […]

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Using Emojis in Brand Communication

With over 3,363 emojis to choose from and more than 5 billion used each day alone, emojis are now a universal language and have fast become an essential part of a modern communication strategy. They are present in almost every form of digital marketing – from social content to mailers and SMSes. And it’s not […]

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