Digital Marketing Blog & SEO Advice | SOMS Digital
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AI is changing how people search, but it hasn’t replaced the fundamentals of SEO, it’s simply built on top of them. AI tools pull answers from the same indexed web data as traditional search, meaning a site that’s invisible on Google is unlikely to surface in AI results either. Rather than chasing trends like “AI-friendly […]
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SEO pricing in South Africa can cost betweeen R3,000 to R10,000 a month, and could climb beyond this depending on industry competition, your content needs, and how ambitious a business’s goals are. Most South African agencies price their services through monthly retainers, once-off audits or project work. Retainers are usually better since SEO is a […]
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Vibe coding lets anyone turn a “plain-language” prompt into a working app in minutes, but building something that works is not the same as building something that’s ready for your customers. We tested this ourselves by prompting a travel budgeting app in 15 minutes, only for our developers to find broken calculators, and incorrect forex […]
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Around 80% of existing SEO best practices are still valuable and help increase your presence and opportunities to come up on AI models. AI answer engines are changing how people search, with roughly 77% of users already treating AI software as a search tool. It’s important to understand that Generative Engine Optimisation (GEO) structures content […]
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You’ve got a great product. People have even told you it’s amazing, but you’re frustrated because every time you run an ad campaign all you seem to hear is… crickets. No clicks, no leads, just silence. It’s a frustrating place to be, and it often leads businesses to one conclusion: cold audiences don’t work. But […]
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LinkedIn has long been the go-to platform for job seekers and professionals looking to network and find employment opportunities. However, in recent months, the professional social networking platform has increasingly become a playground for scammers seeking to exploit the trust and reputation of companies to lure unsuspecting job seekers into malicious traps. At SOMS Digital, […]
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Between the fear of artificial intelligence taking over the world (something that might still happen) and social media reshaping itself into a search engine, 2025 has been an interesting year for digital marketing. As the landscape continues to evolve rapidly, the year laid the foundation for 2026 to become a year of execution. What’s become […]
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We recently experienced something strange – a wave of negative 1-star reviews on our Google Business Profile. Now, we understand that negative reviews are part and parcel of running a business, even though we’re committed to ensuring we always deliver excellent customer service; these reviews just felt… off. After a deep dive into the interwebs, […]
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Today, a brand’s success isn’t defined by what it sells, but by how it makes people feel. Quality is still a metric that a company’s success is measured by, but so is connection. Years of being constantly bombarded by sales messages, data privacy breaches, and overpromising have made today’s audiences skeptical. The result? People are […]
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Do you know that feeling? The one where warmer weather hits and all you want to do is grab a bucket and a mop and start getting rid of everything in your closet? Well, the same is often true for your digital marketing strategy. When you’ve been using the same digital marketing strategy for months, […]