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email marketing

15 Jun The Best Email Subject Lines

Posted at 09:27h in Digital Marketing, Sales and Marketing by SOMS Digital
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Chances are, you get a ton of emails in your inbox every single day. In fact, 205 billion emails are sent out daily. Due to lack of time or interest, not every single message is going to get read. This means brands have just seconds...

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voice search on mobile

08 Jun What is Voice Search Optimisation and Why is it Important?

Posted at 08:27h in Digital Marketing, SEO, Trends by SOMS Digital
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Ever heard of voice search optimisation? Neither had I until I was tasked to research a topic of interest and write this microblog. Every month I try to learn something new and came across voice optimisation during some light SEO reading earlier this year. Voice Search...

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facebook advertising

07 Jun 7 Different Types of Social Media Ads

Posted at 11:48h in Digital Marketing, Sales and Marketing, Social Media by SOMS Digital
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Paid social media advertising is an incredibly powerful tool to have in your digital marketing strategy, but with so many different platforms and audiences on each, how do you choose the best one for your business’s needs? It can be overwhelming! Here’s a simplified breakdown...

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tiktok marketing

01 Jun How TikTok is Changing the Way We Market

Posted at 08:29h in Digital Marketing, Trends by SOMS Digital
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These days, it feels like everything from world news, fashion, music, buying habits, mental health discussions and comedy skits are being shared on the dreaded “clock-app” and despite my initial apprehension to download TikTok, I must admit that the platform has very quickly become one...

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Mental health in workplace

06 May 6 Ways to Improve Mental Health in the Workplace 

Posted at 15:28h in General, Uncategorised by SOMS Digital
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Your mental health is everything – prioritise it. Make the time like your life depends on it, because it does.” - Mel Robbins  It’s a new era for mental health in the workplace, and boy is it about time! What once was a very hush-hush, stigmatised...

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panel of staff

23 Feb 10 Questions to Ask When Hiring a Digital Agency

Posted at 14:49h in Digital Marketing by SOMS Digital
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While you most likely already know why you should use an agency for your digital marketing, do you know how to choose the right one? If you’ve ever put an ad out, or Googled “Digital Agencies near me”, you’ll know that there’s absolutely no shortage...

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cyber security

14 Jan WordPress Core Vulnerabilities: What You Need to Know

Posted at 11:46h in Clients, Web Development by SOMS Digital
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Earlier this month, WordPress released a security statement to announce it has pushed out an automatic update on version 5.8.2 to patch (which is dev lingo for ‘fix’) severe vulnerabilities in WordPress websites . These flaws were announced  by the WordPress development team itself and can...

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Working on a laptop

18 Oct 7 Different Types of Google Ads and How They Work

Posted at 09:14h in Digital Marketing, Paid Search by SOMS Digital
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If you’re one of the 5.6 billion people who use Google each day, then you’ve seen a Google ad – whether you realise it or not. (In fact, 58% of people don’t actually know which links on Google are ads.) Perhaps you were searching for...

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digital marketing trends

05 Aug 7 Post-Pandemic Digital Trends 

Posted at 13:44h in Digital Marketing, Trends by SOMS Digital
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Although we were already on the cusp of a digital transformation, COVID-19 simply accelerated the process. This year-long (and counting) pandemic has led to a drastic change in customer behaviour that is here to stay, which means businesses need to adapt to the new normal...

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04 Jun The Ultimate Guide to Managing Google My Business (GMB)

Posted at 14:01h in Digital Marketing, SEO, Tools by SOMS Digital
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More and more customers are reaching out to businesses directly through Google than ever before. In fact, a study by MOZ on Google searches shows that 34% of searches result in no click at all. How is this possible? Simple: users are looking at the...

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06 May How to Track Social & Email ROI with UTMs

Posted at 11:13h in Digital Marketing, Tools by SOMS Digital
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We’re giving you the complete lowdown on UTM codes – what they are, why they’re important, how you can use our UTM generator to create your own and where you can find the data to monitor and improve your marketing strategy....

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seo vs ppc

03 Feb SEO vs Google Ads: Which is Best?

Posted at 15:36h in Digital Marketing, Paid Search, Sales and Marketing, SEO by SOMS Digital
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SEO and Google Ads each offer something unique to your business. Understanding what they are, how they work and the difference between them can help you decide whether your company should choose SEO, Google Ads, or both. ...

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