Trends
Our Digital Marketing Trends offer essential insights for brands seeking online growth and strategy innovation. Explore emerging techniques, strategies, and updates shaping the future of advertising, web promotion, and digital engagement this year.
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Move over SEO, there are new sheriffs in town, and their names are GEO and AEO. For many marketers and businesses, ranking on the first page of Google has always been the pinnacle of success – the badge of honour that comes with surviving the ever-evolving digital landscape. However, with the introduction of LLMs like […]
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LinkedIn has long been the go-to platform for job seekers and professionals looking to network and find employment opportunities. However, in recent months, the professional social networking platform has increasingly become a playground for scammers seeking to exploit the trust and reputation of companies to lure unsuspecting job seekers into malicious traps. At SOMS Digital, […]
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We recently experienced something strange – a wave of negative 1-star reviews on our Google Business Profile. Now, we understand that negative reviews are part and parcel of running a business, even though we’re committed to ensuring we always deliver excellent customer service; these reviews just felt… off. After a deep dive into the interwebs, […]
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Let’s explore a provocative idea for a minute: generative AI could eventually replace traditional search engines like Google and Bing. The idea seems absurd, but AI is quickly rewriting the rules of how customers find and consume information. This shift has implications for the user journey, which has always been an integral part of digital […]
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Updated: 30 October 2025 “New year, new me” isn’t something that only applies to your personal New Year’s resolutions. Creating marketing resolutions can help your business set clear goals and stay focused in an ever-changing landscape. So what are your marketing resolutions for 2025? Here are a few suggestions: Resolution #1: Refine Your Online Presence […]
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- in Digital Marketing, SEO Tips & News, Trends
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The meta title and descriptions of your web page are one of many key ingredients needed to ensure your SEO is in tip-top shape. Here’s why you should be giving your website’s metadata some TLC: What are titles and meta descriptions: Checking out the meta title and description for a web page is similar to […]
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- in Social Media, Trends
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With over 3,363 emojis to choose from and more than 5 billion used each day alone, emojis are now a universal language and have fast become an essential part of a modern communication strategy. They are present in almost every form of digital marketing – from social content to mailers and SMSes. And it’s not […]
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- in Digital Marketing, Sales and Marketing, SEO Tips & News, Social Media, Trends
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There’s no denying it: online reviews matter. Not only do they improve your local SEO ranking on Google, but more importantly, they impact real business outcomes and the decisions that potential customers make. We’ll let the numbers do the talking… 90% of customers read reviews before buying a product 94% of consumers have avoided a […]
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For a lot of companies, remote working was sort of forced onto them when the pandemic brought the world to a halt a little over 2 years ago, but with things slowly returning to a new normal, we’re unsurprisingly seeing more and more reports of people not wanting to return to the office – and […]
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We’re all about becoming more efficient at our digital agency and one of the best things to work on are keyboard shortcuts. There are so many out there but here are 15 of our favourites for Windows. Hopefully some of our Apple users can drop their shortcut equivalents into the comments. Tip! The more you […]