Trends
Our Digital Marketing Trends offer essential insights for brands seeking online growth and strategy innovation. Explore emerging techniques, strategies, and updates shaping the future of advertising, web promotion, and digital engagement this year.
- Posted on
- in Digital Marketing, Tools, Trends, Web Development
- by SOMS Digital
- ● No Comments
Vibe coding lets anyone turn a “plain-language” prompt into a working app in minutes, but building something that works is not the same as building something that’s ready for your customers. We tested this ourselves by prompting a travel budgeting app in 15 minutes, only for our developers to find broken calculators, and incorrect forex […]
- Posted on
- in Digital Marketing, Trends
- by SOMS Digital
- ● No Comments
Around 80% of existing SEO best practices are still valuable and help increase your presence and opportunities to come up on AI models. AI answer engines are changing how people search, with roughly 77% of users already treating AI software as a search tool. It’s important to understand that Generative Engine Optimisation (GEO) structures content […]
- Posted on
- in Trends
- by SOMS Digital
- ● No Comments
LinkedIn has long been the go-to platform for job seekers and professionals looking to network and find employment opportunities. However, in recent months, the professional social networking platform has increasingly become a playground for scammers seeking to exploit the trust and reputation of companies to lure unsuspecting job seekers into malicious traps. At SOMS Digital, […]
- Posted on
- in Blogging, Trends
- by SOMS Digital
- ● No Comments
We recently experienced something strange – a wave of negative 1-star reviews on our Google Business Profile. Now, we understand that negative reviews are part and parcel of running a business, even though we’re committed to ensuring we always deliver excellent customer service; these reviews just felt… off. After a deep dive into the interwebs, […]
- Posted on
- in Digital Marketing, SEO Tips & News, Trends
- by SOMS Digital
- ● No Comments
Let’s explore a provocative idea for a minute: generative AI could eventually replace traditional search engines like Google and Bing. The idea seems absurd, but AI is quickly rewriting the rules of how customers find and consume information. This shift has implications for the user journey, which has always been an integral part of digital […]
- Posted on
- in Digital Marketing, Trends
- by SOMS Digital
- ● No Comments
Updated: 30 October 2025 “New year, new me” isn’t something that only applies to your personal New Year’s resolutions. Creating marketing resolutions can help your business set clear goals and stay focused in an ever-changing landscape. So what are your marketing resolutions for 2025? Here are a few suggestions: Resolution #1: Refine Your Online Presence […]
- Posted on
- in Digital Marketing, SEO Tips & News, Trends
- by SOMS Digital
- ● No Comments
The meta title and descriptions of your web page are one of many key ingredients needed to ensure your SEO is in tip-top shape. Here’s why you should be giving your website’s metadata some TLC: What are titles and meta descriptions: Checking out the meta title and description for a web page is similar to […]
- Posted on
- in Social Media, Trends
- by SOMS Digital
- ● No Comments
With over 3,363 emojis to choose from and more than 5 billion used each day alone, emojis are now a universal language and have fast become an essential part of a modern communication strategy. They are present in almost every form of digital marketing – from social content to mailers and SMSes. And it’s not […]
- Posted on
- in Digital Marketing, Sales and Marketing, SEO Tips & News, Social Media, Trends
- by SOMS Digital
- ● No Comments
There’s no denying it: online reviews matter. Not only do they improve your local SEO ranking on Google, but more importantly, they impact real business outcomes and the decisions that potential customers make. We’ll let the numbers do the talking… 90% of customers read reviews before buying a product 94% of consumers have avoided a […]
- Posted on
- in Digital Marketing, Tools, Trends
- by SOMS Digital
- ● No Comments
For a lot of companies, remote working was sort of forced onto them when the pandemic brought the world to a halt a little over 2 years ago, but with things slowly returning to a new normal, we’re unsurprisingly seeing more and more reports of people not wanting to return to the office – and […]