As long as visitors are landing on your website, who really cares what you call them, right?The digital landscape is a complex place made up of rocky landscapes and smooth surfaces, some are easier to decipher than others, and the same could be said for...
How often have you looked at a website and clicked away because it was cluttered and a little too "scammy"? Your site’s design is an essential part of your online marketing strategy, which you should not overlook.Aside from making your website look beautiful, why is...
You may have noticed that the social media world has been in a bit of a tailspin following the launch of a new app called Threads. The newest addition to the social media roster is the brainchild of Mark Zuckerberg and was unveiled by Meta...
2020 was certainly one for the books! It was a year that turned almost every business on its head and accelerated a digital transformation. Read the leading digital marketing trends for 2021 that will help your business thrive in this new age of innovation....
5 Ways businesses need to prepare and adapt their e-Commerce and SEO strategy to succeed post-COVID-19. Read our marketing tips to improve your website....
When developing the foundations for your brand, we often place the visual elements above the rest. The logo design, fonts and colours are usually the first to get done, with brand voice and tone falling through the cracks. However, your brand’s voice and tone are...
We’ve all heard the saying: “Never judge a book by its cover,” but when it comes to your business, expect everyone to whip out their metaphorical microscopes. Your company’s logo, distinct visual design, mission and representation on social media and beyond are all aspects that...
Social media marketing and content marketing get all the glory when creating a successful digital marketing strategy. But while these are excellent marketing channels to help you reach customers, there’s one avenue less travelled that should get just as much attention - email marketing.Unfortunately, as...
The internet is a great place to gather information fast. While many of us spend countless hours scrolling Google, not everyone enjoys spending these hours trying to navigate a website or blog for relevant info. Therefore, anchor links can be a great way for users...
TikTok is one of the world’s most popular social media apps right now, with upwards of one billion active users using the video-sharing platform. It’s all anyone can talk about these days, and it’s not difficult to understand why.TikTok’s ascension to social media app royalty...