SEO and Google Ads each offer something unique to your business. Understanding what they are, how they work and the difference between them can help you decide whether your company should choose SEO, Google Ads, or both. ...
With many businesses facing tough times, it's tempting to cut your marketing budgets while you focus on other things you think are more pressing, right? Well, here’s why you should be doing exactly the opposite...
As a digital marketing agency, we receive multiple calls daily, which is one of the reasons we look to future proof our business telecoms with a cloud based PBX. Buying and maintaining a traditional switchboard or PBX service is an expensive exercise, and these costs...
SOMS is thrilled to have partnered with Splash PR, a boutique communications agency in Cape Town, with clients based all over the world....
Marketers love cookies. No, not the sweet heavenly goodness that crunches in your mouth (although, probably), but the small bites of data that get added to your web history every time you browse a website. Third-party cookies have been in the news lately, mostly because...
Email marketing is a very cost-effective and fairly straightforward solution that gives you the power to reach the right people at the right time, in the place they visit the most every day - their inbox. ...
Here are 7 practical tips to help fellow small businesses in safeguarding their future, how to navigate the next few months and how to adapt....
Digital Marketing Amidst the COVID-19 Coronavirus in South Africa. Our advice on where you should cut your digital marketing budget and where you should invest....
Festive Season digital marketing campaign tips to promote your business or product over the Christmas period. How to increase traffic to your website....
Signs of a successful SEO strategy. How to tell if your Search Engine Optimisation strategy is working for your business. What should be measured & why....