Search Advertising (PPC & CPC)
Our Search Engine Advertising blog posts deliver expert tips, news and strategies on paid search, PPC campaigns, and Google Ads. Explore industry insights and techniques to boost visibility through digital advertising, while mastering SEM for optimal online business growth.
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- in Digital Marketing, SEO Tips & News
- by SOMS Digital
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Today, a brand’s success isn’t defined by what it sells, but by how it makes people feel. Quality is still a metric that a company’s success is measured by, but so is connection. Years of being constantly bombarded by sales messages, data privacy breaches, and overpromising have made today’s audiences skeptical. The result? People are […]
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- in Digital Marketing
- by SOMS Digital
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Do you know that feeling? The one where warmer weather hits and all you want to do is grab a bucket and a mop and start getting rid of everything in your closet? Well, the same is often true for your digital marketing strategy. When you’ve been using the same digital marketing strategy for months, […]
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- in Digital Marketing, SEO Tips & News, Trends
- by SOMS Digital
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Let’s explore a provocative idea for a minute: generative AI could eventually replace traditional search engines like Google and Bing. The idea seems absurd, but AI is quickly rewriting the rules of how customers find and consume information. This shift has implications for the user journey, which has always been an integral part of digital […]
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- in SEO Tips & News, Social Media
- by SOMS Digital
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Once upon a time, all roads led to Google. There wasn’t a product or brunch spot you couldn’t find without typing the right keywords into the search bar. Looking for the best five-star restaurants in Johannesburg? Just Google it! Trying to find an affordable arts and crafts place to keep the kids busy? A quick […]
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- in SEO Tips & News
- by SOMS Digital
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When was the last time you searched for a product or service on the second page of Google? Probably never, right? Let’s say you’ve typed ‘garden services Cape Town’ into Google. Chances are, you’ll click on one of the top results on the first page. The reason you hesitate to choose a business on the […]
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- in Digital Marketing
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You know that magical moment when you lock eyes with someone across the room, and everything clicks? That’s exactly how your website should make visitors feel. In fact, research suggests that it only takes three seconds for users to decide whether they want to remain on your website, so ensuring your site captivates them with […]
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- in Digital Marketing, Trends
- by SOMS Digital
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Updated: 30 October 2025 “New year, new me” isn’t something that only applies to your personal New Year’s resolutions. Creating marketing resolutions can help your business set clear goals and stay focused in an ever-changing landscape. So what are your marketing resolutions for 2025? Here are a few suggestions: Resolution #1: Refine Your Online Presence […]
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- in Digital Marketing, Search Advertising (PPC & CPC), Tools
- by SOMS Digital
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It looks like Meta and Google have teamed up to help your business better connect with your customers. In April, Google started introducing WhatsApp extensions for Google ads. This was initially only released in Brazil and India, but the search engine is slowly rolling the feature out to include other countries. Here’s what Google had […]
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- in Digital Marketing, Social Media
- by SOMS Digital
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Is it just us, or does it seem like a new social media platform pops up every year? It’s no surprise, though—we’re living in the age of information, where if everything isn’t at our fingertips, it’s a big problem! Customers now expect everything at the click of a button, and businesses are pivoting to meet […]
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- in Digital Marketing
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New businesses pop up every year in South Africa, but only a few will survive more than five years. The main reasons for this include economics, bad management and poor digital marketing. We may be living in a digitalised world, but there are a few reasons some businesses don’t give much thought to their online […]
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- in Digital Marketing, SEO Tips & News
- by SOMS Digital
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In order for your content to rank, you need links. External links help search engines find your posts and pages, while internal links tell Google which pages are important on your website. Here’s why it’s important: What is external linking? An external link is a hyperlink or backlink that points to another domain. For example, […]
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- in Digital Marketing, SEO Tips & News
- by SOMS Digital
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When it comes to email marketing, timing is everything. No matter the size of your business, this form of marketing can be a wonderful, cost-effective way to increase brand awareness and generate leads. Unfortunately, there is no one size fits all when it comes to email marketing. What works for one brand won’t necessarily work […]