Search Advertising (PPC & CPC)

Our Search Engine Advertising blog posts deliver expert tips, news and strategies on paid search, PPC campaigns, and Google Ads. Explore industry insights and techniques to boost visibility through digital advertising, while mastering SEM for optimal online business growth.

Yellow and Blue Background with Keyboard and Two Smartphones Displaying Google Ads and WhatsApp Logos

Google Introduces Ads That Direct Customers to WhatsApp

It looks like Meta and Google have teamed up to help your business better connect with your customers. In April, Google started introducing WhatsApp extensions for Google ads. This was initially only released in Brazil and India, but the search engine is slowly rolling the feature out to include other countries. Here’s what Google had […]

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Hands Typing on Laptop with Google Responsive Ads Search Bar and Coffee in the Background

Expanded Text Ads Are Out, Responsive Search Ads Are In

Responsive search ads will soon be the new default in Google ads. So, what does this mean for advertisers and Google Ads moving forward? If you are currently using Expanded Text Ads (ETAs) as part of your Google Ads strategy, then you will continue to be able to run these ads. However, from July 2022, […]

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Remarketing Ads Shown Across Multiple Formats

How Remarketing Ads Will Benefit Your Business

Did you know that only 3% of potential customers will convert when visiting your website? Remarketing is a great way to help your business stand out from your competitors and can be the deciding factor between whether a customer hits the purchase button or not. So what happens to that 97% who decide to leave […]

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7 Different Types of Google Ads and How They Work

Updated: 31 March 2026 If you’re one of the 5.6 billion people who use Google each day, then you’ve seen a Google ad – whether you realise it or not. (In fact, 58% of people don’t actually know which links on Google are ads.) Perhaps you were searching for a hotel accommodation in Cape Town, […]

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Woman by a pot plant pointing at a chart showing the difference between SEO vs PPC

SEO vs Google Ads: Which is Best?

SEO and Google Ads each offer something unique to your business. Understanding what they are, how they work and the difference between them can help you decide whether your company should choose SEO, Google Ads, or both.
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Building An Online Presence in 2024

In today’s fast-paced and interconnected digital landscape, building a robust online presence has become more essential than ever before. As we enter 2024, the online world continues to evolve, offering opportunities for businesses, professionals, and content creators. However, maintaining your online presence is never easy. To help you make it through the ever-changing digital landscape, […]

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Quick Tips For Responsive Search Ads

Google is quickly evolving, and it’s looking to switch things up when it comes to paid search advertising. The result has been an upgraded version of expanded text ads, providing a whole lot of flexibility that combines “your creativity with the power of machine learning to help you show more relevant ads to more people,” […]

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What is A/B Testing?

When creating the perfect ad or landing page, it’s easy to rely on your intuition to predict what your audience will click on. However, having a “feeling” doesn’t always provide great results, and it is best to rely on an essential tool many marketers utilise – A/B Testing. But what is it? And why should […]

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