When it comes to email marketing, analysing email open rates is one of the most popular benchmarks businesses use to determine the success of a campaign. Despite having a killer subject line or the most well-written email marketing content, if your target audience isn’t opening...
When it comes to email marketing, timing is everything. No matter the size of your business, this form of marketing can be a wonderful, cost-effective way to increase brand awareness and generate leads. Unfortunately, there is no one size fits all when it comes to email...
Chances are, you get a ton of emails in your inbox every single day. In fact, 205 billion emails are sent out daily. Due to lack of time or interest, not every single message is going to get read. This means brands have just seconds...
Social media marketing and content marketing get all the glory when creating a successful digital marketing strategy. But while these are excellent marketing channels to help you reach customers, there’s one avenue less travelled that should get just as much attention - email marketing. Unfortunately, as...