Ever heard of voice search optimisation? Neither had I until I was tasked to research a topic of interest and write this microblog. Every month I try to learn something new and came across voice optimisation during some light SEO reading earlier this year. Voice Search...
Although we were already on the cusp of a digital transformation, COVID-19 simply accelerated the process. This year-long (and counting) pandemic has led to a drastic change in customer behaviour that is here to stay, which means businesses need to adapt to the new normal...
SEO and Google Ads each offer something unique to your business. Understanding what they are, how they work and the difference between them can help you decide whether your company should choose SEO, Google Ads, or both. ...