SEO Tips & News

Your source of SEO Marketing Tips, Trends, Thoughts, News & Information for businesses and companies looking to learn about Search Engine Optimisation and what to expect.

Social Icons Surrounding Blinded Lady with Scales of Equality

Ethical Marketing in a Burnt Out World

Today, a brand’s success isn’t defined by what it sells, but by how it makes people feel. Quality is still a metric that a company’s success is measured by, but so is connection. Years of being constantly bombarded by sales messages, data privacy breaches, and overpromising have made today’s audiences skeptical. The result? People are […]

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Artificial Intelligence Brain and Search Technology Concepts

How AI is Changing the Way We Search the Internet

Let’s explore a provocative idea for a minute: generative AI could eventually replace traditional search engines like Google and Bing. The idea seems absurd, but AI is quickly rewriting the rules of how customers find and consume information. This shift has implications for the user journey, which has always been an integral part of digital […]

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Lady Holding Smartphone with Social Media Icons Surrounding a Google Search Bar

Is Social Search the New Google?

Once upon a time, all roads led to Google. There wasn’t a product or brunch spot you couldn’t find without typing the right keywords into the search bar. Looking for the best five-star restaurants in Johannesburg? Just Google it! Trying to find an affordable arts and crafts place to keep the kids busy? A quick […]

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Laptop Displaying Google Logo with a Hand Holding a Trophy Up for the Win

3 Reasons Your Competitors Are Showing Up Before You on Google

When was the last time you searched for a product or service on the second page of Google? Probably never, right? Let’s say you’ve typed ‘garden services Cape Town’ into Google. Chances are, you’ll click on one of the top results on the first page. The reason you hesitate to choose a business on the […]

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Table with Laptop & Smartphone Being Used for Internal & External Link Building

Internal and External Links: Why it’s important?

In order for your content to rank, you need links. External links help search engines find your posts and pages, while internal links tell Google which pages are important on your website. Here’s why it’s important: What is external linking? An external link is a hyperlink or backlink that points to another domain. For example, […]

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Scene with Someone with a Laptop and an Envelope Depicting The Best Time to Send and Email

When is the best time to send your mailer?

When it comes to email marketing, timing is everything. No matter the size of your business, this form of marketing can be a wonderful, cost-effective way to increase brand awareness and generate leads. Unfortunately, there is no one size fits all when it comes to email marketing. What works for one brand won’t necessarily work […]

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Depiction of Google Search Results Indicating Title Description and Meta Description

Why Titles and Meta Descriptions are Important

The meta title and descriptions of your web page are one of many key ingredients needed to ensure your SEO is in tip-top shape. Here’s why you should be giving your website’s metadata some TLC: What are titles and meta descriptions: Checking out the meta title and description for a web page is similar to […]

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Aminated Blue Arm Showing A Thumbs Up and a Pink Arm Showing a Thumbs Down on a Light Blue Background

Do’s & Don’ts for Handling Negative Reviews Online

There’s no denying it: online reviews matter. Not only do they improve your local SEO ranking on Google, but more importantly, they impact real business outcomes and the decisions that potential customers make. We’ll let the numbers do the talking… 90% of customers read reviews before buying a product 94% of consumers have avoided a […]

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People Investigating SEO and Digital Marketing Strategies

How To Choose an SEO Company

If you’ve been scouring the internet in search of the perfect SEO Agency, you’ve probably come across buzzwords such as “Best” or “No.1.” However, SEO is about more than just being the best; it’s about creating meaningful connections with your audience, delivering valuable content, and building a sustainable online presence. Therefore, it’s crucial to find […]

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Hands on Typing on Laptop with Search Intent Icons in White

Why is Search Intent Important for SEO?

When it comes to SEO, everyone wants to rank on the first page of Google, but I don’t think much consideration is given to the sort of search term or keyword you would like to rank for, or what action will take place based on that search term. As an SEO marketer, I feel it […]

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