The internet is a great place to gather information fast. While many of us spend countless hours scrolling Google, not everyone enjoys spending these hours trying to navigate a website or blog for relevant info. Therefore, anchor links can be a great way for users...
The great debate - is digital marketing better than traditional marketing? There are many ways to skin a cat, as they say, and it's no different when it comes to marketing. Traditional marketing vs digital marketing has been a hot topic for decades, but just...
The excitement is building, and you have all the strategies in place, including your brand and advertising strategy. However, there’s an important strategy that should never fall through the cracks when launching a new website - your SEO strategy. Did you know that internet users spend...
If you’re one of the 28 million websites relying on Google Analytics to understand customer behaviours, you would have received a notification that the current version of analytics will fall away on 1 July 2023. Universal Analytics (the standard version of Google Analytics) will get a...
The world of Search Engine Optimisation grows more complicated as new algorithms get thrown into the mix. But one thing remains consistent - the importance of keywords. Around 95% of users only look at the first page of results, so if you’re not there, you’ve...
Did you know that 84% of the world’s population owns a smartphone? This amount exceeds the number of people own desktops or laptops, demonstrating just why your business should keep mobile in mind when designing your website and creating content. Making sure your website is mobile-friendly...
The COVID-19 pandemic is a major reason for the digital transformation currently gripping the world. As more individuals worldwide spend more time scrolling the internet for their desired products and services, it’s never been more vital to have an online presence than in 2023. However, the...
Social media hashtags… we all know about them, but do we really know how to use them? Hashtags can be used on almost every social media platform, and it’s a nifty way to get your content in front of the right people. Using relevant hashtags can...
The digital revolution is in a full swing and digital trends are popping up left, right and centre. It’s no secret that your business needs to have a strong online presence, but with search engines constantly evolving to keep up with the demands of its...
Is blogging still relevant for businesses? YES! That old saying, content is king, has never been more relevant, and blogging is still a key component of any online marketing strategy. Around 90% of businesses still use blogs to help market their brand. But with more than 600 million...