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- in Digital Marketing, Search Advertising (PPC & CPC), Trends
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Responsive search ads will soon be the new default in Google ads. So, what does this mean for advertisers and Google Ads moving forward? If you are currently using Expanded Text Ads (ETAs) as part of your Google Ads strategy, then you will continue to be able to run these ads. However, from July 2022, […]
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Did you know that only 3% of potential customers will convert when visiting your website? Remarketing is a great way to help your business stand out from your competitors and can be the deciding factor between whether a customer hits the purchase button or not. So what happens to that 97% who decide to leave […]
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- in Digital Marketing, SEO Tips & News, Web Development
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We all understand and know the importance of having a professionally designed website for your business, but often, we see businesses fall into the trap of forgetting that much like your car, your website requires regular maintenance. WordPress receives regular updates, sometimes multiple times per month, which helps improve the security and performance of the […]
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Chances are, you get a ton of emails in your inbox every single day. In fact, 205 billion emails are sent out daily. Due to lack of time or interest, not every single message is going to get read. This means brands have just seconds to make their message seem worthwhile to the reader. Statistics […]
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Ever heard of voice search optimisation? Neither had I until I was tasked to research a topic of interest and write this microblog. Every month I try to learn something new and came across voice optimisation during some light SEO reading earlier this year. Voice Search Optimization, or voice SEO, is the optimisation of content […]
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- in Digital Marketing, Sales and Marketing, Social Media
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Paid social media advertising is an incredibly powerful tool to have in your digital marketing strategy, but with so many different platforms and audiences on each, how do you choose the best one for your business’s needs? It can be overwhelming! Here’s a simplified breakdown of each social platform and the different types of ads […]
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- by SOMS Digital
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These days, it feels like everything from world news, fashion, music, buying habits, mental health discussions and comedy skits are being shared on the dreaded “clock-app” and despite my initial apprehension to download TikTok, I must admit that the platform has very quickly become one of my favourite ways to consume content, and my reason? […]
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- in Tools, Trends
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Your mental health is everything – prioritise it. Make the time like your life depends on it, because it does.” – Mel Robbins It’s a new era for mental health in the workplace, and boy is it about time! What once was a very hush-hush, stigmatised topic is now starting to receive the limelight it […]
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- in Digital Marketing
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While you most likely already know why you should use an agency for your digital marketing, do you know how to choose the right one? If you’ve ever put an ad out, or Googled “Digital Agencies near me”, you’ll know that there’s absolutely no shortage of digital agencies. It seems that every second person you […]
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- in Social Media, Trends
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You may have heard the news: smartphones are in, newspapers are out! According to the latest statistics, social media has become more than just reading your aunt’s latest Facebook posts and liking your influencer’s favourite Ibiza pics. It’s now become the main source for the internet’s breaking news. With more than 5 billion people scrolling […]
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Earlier this month, WordPress released a security statement to announce it has pushed out an automatic update on version 5.8.2 to patch (which is dev lingo for ‘fix’) severe vulnerabilities in WordPress websites . These flaws were announced by the WordPress development team itself and can impact all WordPress websites, so it is important to […]
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- in Digital Marketing, Search Advertising (PPC & CPC)
- by SOMS Digital
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If you’re one of the 5.6 billion people who use Google each day, then you’ve seen a Google ad – whether you realise it or not. (In fact, 58% of people don’t actually know which links on Google are ads.) Perhaps you were searching for a hotel accommodation in Cape Town, and a discount on […]