ppc strategy

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What is a cold audience? And how to turn them into loyal customers

You’ve got a great product. People have even told you it’s amazing, but you’re frustrated because every time you run an ad campaign all you seem to hear is… crickets. No clicks, no leads, just silence. It’s a frustrating place to be, and it often leads businesses to one conclusion: cold audiences don’t work. But […]

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Hands Typing on Laptop with Google Responsive Ads Search Bar and Coffee in the Background

Expanded Text Ads Are Out, Responsive Search Ads Are In

Responsive search ads will soon be the new default in Google ads. So, what does this mean for advertisers and Google Ads moving forward? If you are currently using Expanded Text Ads (ETAs) as part of your Google Ads strategy, then you will continue to be able to run these ads. However, from July 2022, […]

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Woman by a pot plant pointing at a chart showing the difference between SEO vs PPC

SEO vs Google Ads: Which is Best?

SEO and Google Ads each offer something unique to your business. Understanding what they are, how they work and the difference between them can help you decide whether your company should choose SEO, Google Ads, or both.
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Computer, Laptop and Smartphone on a Blue Background with Megaphone and Bullseye Target

Quick Tips For Responsive Search Ads

Google is quickly evolving, and it’s looking to switch things up when it comes to paid search advertising. The result has been an upgraded version of expanded text ads, providing a whole lot of flexibility that combines “your creativity with the power of machine learning to help you show more relevant ads to more people,” […]

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