SOMS Digital
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When developing the foundations for your brand, we often place the visual elements above the rest. The logo design, fonts and colours are usually the first to get done, with brand voice and tone falling through the cracks. However, your brand’s voice and tone are crucial elements that form the foundation of your business and […]
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We’ve all heard the saying: “Never judge a book by its cover,” but when it comes to your business, expect everyone to whip out their metaphorical microscopes. Your company’s logo, distinct visual design, mission and representation on social media and beyond are all aspects that come together to form your company’s brand identity. This “identity” […]
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Social media marketing and content marketing get all the glory when creating a successful digital marketing strategy. But while these are excellent marketing channels to help you reach customers, there’s one avenue less travelled that should get just as much attention – email marketing. Unfortunately, as our digital landscape continues to evolve, we’re now having […]
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The internet is a great place to gather information fast. While many of us spend countless hours scrolling Google, not everyone enjoys spending these hours trying to navigate a website or blog for relevant info. Therefore, anchor links can be a great way for users to digest information quickly without ever having to leave your […]
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TikTok is one of the world’s most popular social media apps right now, with upwards of one billion active users using the video-sharing platform. It’s all anyone can talk about these days, and it’s not difficult to understand why. TikTok’s ascension to social media app royalty is largely due to its unique format, sense of […]
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2022 Was a big year for businesses looking to take advantage of Black Friday. FNB reported that customers spent an incredible R3 billion last year on Black Friday alone, seeing an impressive growth rate of 18% from the previous year. The increase has managed to cultivate a competitive atmosphere amongst businesses, and there is immense […]
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You’ve probably heard the phrase “Content is King,” but is this still the case in 2024? While the content marketing landscape is changing thanks to generative AI, nearly 73% of B2B marketers and 70% of B2C marketers still integrate this form of marketing into their digital marketing strategy. Creating consistent and high-quality content remains a […]
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In today’s fast-paced and interconnected digital landscape, building a robust online presence has become more essential than ever before. As we enter 2024, the online world continues to evolve, offering opportunities for businesses, professionals, and content creators. However, maintaining your online presence is never easy. To help you make it through the ever-changing digital landscape, […]
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When you’re just starting, learning about SEO can feel like you’re standing at the bottom of Mount Everest. It’s a lot! The digital landscape is constantly evolving, so there’s always something to learn – even for experienced marketers. To help you start the climb, here are basic FAQs you should know about SEO. What is […]