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Beyond Cookies: How Google’s Shift Impacts Your Marketing Strategy

Marketers love cookies. No, not the sweet heavenly goodness that crunches in your mouth (although, probably), but the small bites of data that get added to your web history every time you browse a website. Third-party cookies have been in the news lately, mostly because Google has once again decided to go back on its […]

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Top 10 Benefits of Email Marketing

Email marketing is a very cost-effective and fairly straightforward solution that gives you the power to reach the right people at the right time, in the place they visit the most every day - their inbox.
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7 Ways to Safeguard Your Small-Business’ Future

Here are 7 practical tips to help fellow small businesses in safeguarding their future, how to navigate the next few months and how to adapt.
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Digital Marketing Amidst the COVID-19 Coronavirus

Digital Marketing Amidst the COVID-19 Coronavirus in South Africa. Our advice on where you should cut your digital marketing budget and where you should invest.
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Tips for Running a Festive Season Digital Marketing Campaign

Festive Season digital marketing campaign tips to promote your business or product over the Christmas period. How to increase traffic to your website.
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4 Signs of a Successful SEO Strategy 

Signs of a successful SEO strategy. How to tell if your Search Engine Optimisation strategy is working for your business. What should be measured & why.
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Social Media Marketing New Year’s Resolutions

Social Media Marketing New Year's Resolutions for 2020. Get the top tips and easy strategies for brands to adopt for social media channels.
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The Top Digital Marketing Trends You Need to Master

Top Digital Marketing Trends to master in 2020. We take a look at the latest social media trends, SEO, email marketing and automation trends for businesses.
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5 Benefits of Google Analytics 4

You’ve probably heard the news by now: Universal Google Analytics is out, and Google Analytics 4 (GA4) is in. The announcement has been met with a few groans and moans as countless businesses express their concerns over the change taking place on 1 July 2023. Change is scary, and GA4 looks to be a completely […]

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How To Find Blog Content Ideas

In the dynamic landscape of digital marketing, content is the beating heart that fuels engagement, builds relationships, and drives results. Yet, every business and writer has faced one common enemy: how to consistently conjure fresh, captivating content ideas that resonate with their target audience. If you’re struggling to overcome the challenge of finding good content […]

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