Our Search Engine Advertising blog posts deliver expert tips, news and strategies on paid search, PPC campaigns, and Google Ads. Explore industry insights and techniques to boost visibility through digital advertising, while mastering SEM for optimal online business growth.
It looks like Meta and Google have teamed up to help your business better connect with your customers. In April, Google started introducing WhatsApp extensions for Google ads. This was initially only released in Brazil and India, but the search engine is slowly rolling the...
Responsive search ads will soon be the new default in Google ads. So, what does this mean for advertisers and Google Ads moving forward?If you are currently using Expanded Text Ads (ETAs) as part of your Google Ads strategy, then you will continue to be...
Did you know that only 3% of potential customers will convert when visiting your website? Remarketing is a great way to help your business stand out from your competitors and can be the deciding factor between whether a customer hits the purchase button or not.So...
If you’re one of the 5.6 billion people who use Google each day, then you’ve seen a Google ad – whether you realise it or not. (In fact, 58% of people don’t actually know which links on Google are ads.) Perhaps you were searching for...
SEO and Google Ads each offer something unique to your business. Understanding what they are, how they work and the difference between them can help you decide whether your company should choose SEO, Google Ads, or both. ...
In today's fast-paced and interconnected digital landscape, building a robust online presence has become more essential than ever before. As we enter 2024, the online world continues to evolve, offering opportunities for businesses, professionals, and content creators. However, maintaining your online presence is never easy.To...
Google is quickly evolving, and it’s looking to switch things up when it comes to paid search advertising. The result has been an upgraded version of expanded text ads, providing a whole lot of flexibility that combines “your creativity with the power of machine learning...
When creating the perfect ad or landing page, it’s easy to rely on your intuition to predict what your audience will click on. However, having a “feeling” doesn’t always provide great results, and it is best to rely on an essential tool many marketers utilise...