21 Aug How Remarketing Ads Will Benefit Your Business
Did you know that only 3% of potential customers will convert when visiting your website? Remarketing is a great way to help your business stand out from your competitors and can be the deciding factor between whether a customer hits the purchase button or not.
So what happens to that 97% who decide to leave before converting? Google’s remarketing ads specifically target these people. These ads target anyone who engages with your website, allowing you to create a specific set of ads that pops up when the user searches for your business on Google or visits a competitor. Basically, it follows potential customers as they make their way across the internet.
A quick look at how remarketing ads work:
- A potential customer visits your website
- The user decides to browse other websites
- As they browse these websites your ad pops up
- They’re reminded of your website (product/service)
- The user returns to your site to finish converting
This quick look at how remarketing ads work clearly shows how beneficial it can be in helping users convert.
Here are a few more ways remarketing ads can benefit your business:
Helps Customers Remember Your Brand
Remarketing is a fantastic way to remind people of your business. It’s no secret that technology has affected our attention spans, with a study indicating that the average attention span has dropped from 12 seconds to 8 seconds. Whether it’s getting distracted by a popup or their screaming child, remarketing ads help keep your brand at the forefront of their minds.
It Helps Reach The Right Audiences
It’s crucial to get your business in front of the right audience, and timing is everything. With other ads, you can’t always be sure that it is reaching potential customers when they need your product or service the most. However, remarketing ads are exact and will target users based on a specific search or a visit to your website. Know that when users see your ads, it’s because they need your product or service at that moment.
Remarketing Increases Conversions
Because these ads are relevant to the user, they’re more likely to convert. In fact, research shows that around 70% will convert when on your website after being shown remarketing ads. That’s a big jump from 3%! Therefore, remarketing ads are a great way to transform past users into customers and one-time buyers into loyal customers.
It’s Cost Effective
We all want a marketing solution that’s easy on our pockets. Remarketing ads offer a higher return on investment as it targets users that have already shown an interest in your products or services. This means a higher chance of them converting, allowing you to see an increase in profits. As a bonus, these ads are also more cost-effective when compared to search ads, especially if you’re in a highly competitive industry.
From highly targeted ads to an increase in sales, remarketing ads hold countless benefits for businesses big or small. To ensure your business truly benefits from these campaigns, speak to the experts.
Originally posted 2023-05-11 09:36:29.