A professional blog offering Social Media Marketing insights, tips, and strategies begin here. Discover expert advice, explore up-to-date content on social platforms, and unlock effective digital promotion. Ideal for improving online visibility, engagement, and brand growth through social channels
Once upon a time, all roads led to Google. There wasn’t a product or brunch spot you couldn't find without typing the right keywords into the search bar.Looking for the best five-star restaurants in Johannesburg? Just Google it! Trying to find an affordable arts and...
Is it just us, or does it seem like a new social media platform pops up every year? It’s no surprise, though—we’re living in the age of information, where if everything isn’t at our fingertips, it’s a big problem! Customers now expect everything at the...
With over 3,363 emojis to choose from and more than 5 billion used each day alone, emojis are now a universal language and have fast become an essential part of a modern communication strategy.They are present in almost every form of digital marketing – from...
There’s no denying it: online reviews matter. Not only do they improve your local SEO ranking on Google, but more importantly, they impact real business outcomes and the decisions that potential customers make.We’ll let the numbers do the talking…90% of customers read reviews before...
Paid social media advertising is an incredibly powerful tool to have in your digital marketing strategy, but with so many different platforms and audiences on each, how do you choose the best one for your business’s needs? It can be overwhelming! Here’s a simplified breakdown...
You may have heard the news: smartphones are in, newspapers are out! According to the latest statistics, social media has become more than just reading your aunt’s latest Facebook posts and liking your influencer's favourite Ibiza pics. It’s now become the main source for the...
As long as visitors are landing on your website, who really cares what you call them, right?The digital landscape is a complex place made up of rocky landscapes and smooth surfaces, some are easier to decipher than others, and the same could be said for...
You may have noticed that the social media world has been in a bit of a tailspin following the launch of a new app called Threads. The newest addition to the social media roster is the brainchild of Mark Zuckerberg and was unveiled by Meta...
When developing the foundations for your brand, we often place the visual elements above the rest. The logo design, fonts and colours are usually the first to get done, with brand voice and tone falling through the cracks. However, your brand’s voice and tone are...
TikTok is one of the world’s most popular social media apps right now, with upwards of one billion active users using the video-sharing platform. It’s all anyone can talk about these days, and it’s not difficult to understand why.TikTok’s ascension to social media app royalty...