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How often have you checked Google before deciding whether to part with your hard-earned cash and purchase a service or product from a business? We’re guessing plenty, and you’re not the only one. According to research, nearly 81% of internet users say they first check Google Reviews before deciding to purchase from a business. With […]
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If you’ve ever read a blog, and we’re betting big money you have, you’ve probably come away feeling inspired or gained some knowledge. Maybe you’ve even thought: “Hey, this blog writing thing doesn’t seem so difficult.” There are countless advantages to ensuring your business/website has a blog. Blogs are a great way to establish yourself […]
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The COVID-19 pandemic created a shift in more ways than one, with work-life balance being the buzzword to come from this tumultuous time. Surveys conducted across the world indicate that employees are more than happy to work from home, with more and more workers quitting their jobs to pursue this new way of life. While […]
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The digital world is always evolving, and the customer remains the focal point. To get conversions, businesses have to cater to the needs of potential customers through user-friendly web designs and experiences. While we understand why it’s vital to keep the user experience in mind, here are a few reasons why you should too: What […]
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The world of Search Engine Optimisation grows more complicated as new algorithms get thrown into the mix. But one thing remains consistent – the importance of keywords. Around 95% of users only look at the first page of results, so if you’re not there, you’ve missed a chance for users to see and get in […]
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The world of content marketing is highly competitive, and marketers are always looking for new ways to stand out from the crowd, but does Artificial Intelligence (AI) provide the solution? The rise of ChatGPT has placed a huge question mark on how AI could affect content and digital marketing strategies as more businesses turn to […]
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When creating the perfect ad or landing page, it’s easy to rely on your intuition to predict what your audience will click on. However, having a “feeling” doesn’t always provide great results, and it is best to rely on an essential tool many marketers utilise – A/B Testing. But what is it? And why should […]
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Updated: 10 October 2025 When it comes to email marketing, analysing email open rates is one of the most popular benchmarks businesses use to determine the success of a campaign. Despite having a killer subject line or the most well-written email marketing content, if your target audience isn’t opening your emails, then all that creative […]
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[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Is 2024 the year the robots finally take over the world? As humans continue to push those technological boundaries, it’s no surprise the digital landscape continues to evolve, asking businesses to redefine their approach to how they navigate the space. While 2024 will certainly be another year of […]
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Did you know that 84% of the world’s population owns a smartphone? This amount exceeds the number of people own desktops or laptops, demonstrating just why your business should keep mobile in mind when designing your website and creating content. Making sure your website is mobile-friendly can mean the difference between getting a sale or […]
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There are around one billion websites on the internet and approximately 800 million of that is built on WordPress. While you may not be competing against all these websites, there’s nothing wrong with wanting to give your site a competitive edge. A great way to do this is through plugins. Whether you’re looking to improve […]
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With so many Google services and products out there, it can be difficult to keep up with which tool or service does what. One such product is Google Analytics, a wonderful tool to help you better understand your customers – but just what does it do and how do you use it? We’re taking a […]