Social Media

A professional blog offering Social Media Marketing insights, tips, and strategies begin here. Discover expert advice, explore up-to-date content on social platforms, and unlock effective digital promotion. Ideal for improving online visibility, engagement, and brand growth through social channels

Working on a laptop

7 Different Types of Google Ads and How They Work

If you’re one of the 5.6 billion people who use Google each day, then you’ve seen a Google ad – whether you realise it or not. (In fact, 58% of people don’t actually know which links on Google are ads.) Perhaps you were searching for a hotel accommodation in Cape Town, and a discount on […]

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digital marketing trends

7 Post-Pandemic Digital Trends 

Although we were already on the cusp of a digital transformation, COVID-19 simply accelerated the process. This year-long (and counting) pandemic has led to a drastic change in customer behaviour that is here to stay, which means businesses need to adapt to the new normal in order to thrive. So, what’s next? We take a […]

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The Ultimate Guide to Managing Google My Business (GMB)

The Ultimate Guide to Managing Google My Business (GMB)

More and more customers are reaching out to businesses directly through Google than ever before. In fact, a study by MOZ on Google searches shows that 34% of searches result in no click at all. How is this possible? Simple: users are looking at the branded search result with the Knowledge Panel, which includes the […]

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seo vs ppc

SEO vs Google Ads: Which is Best?

SEO and Google Ads each offer something unique to your business. Understanding what they are, how they work and the difference between them can help you decide whether your company should choose SEO, Google Ads, or both.
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SEO On Off Switch

Why You Shouldn’t Pause SEO

With many businesses facing tough times, it's tempting to cut your marketing budgets while you focus on other things you think are more pressing, right? Well, here’s why you should be doing exactly the opposite...
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Old fashioned telephones

4 Reasons to Switch to a Cloud Based Switchboard (PBX) 

As a digital marketing agency, we receive multiple calls daily, which is one of the reasons we look to future proof our business telecoms with a cloud based PBX. Buying and maintaining a traditional switchboard or PBX service is an expensive exercise, and these costs can increase significantly when you include the wiring, equipment, proprietary phones and installation fees.
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splash pr

Splash PR Partners with SOMS Digital Marketing Agency

SOMS is thrilled to have partnered with Splash PR, a boutique communications agency in Cape Town, with clients based all over the world.
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Beyond Cookies: How Google's Shift Impacts Your Marketing Strategy

Beyond Cookies: How Google’s Shift Impacts Your Marketing Strategy

Marketers love cookies. No, not the sweet heavenly goodness that crunches in your mouth (although, probably), but the small bites of data that get added to your web history every time you browse a website. Third-party cookies have been in the news lately, mostly because Google has once again decided to go back on its […]

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email marketing campaign

Top 10 Benefits of Email Marketing

Email marketing is a very cost-effective and fairly straightforward solution that gives you the power to reach the right people at the right time, in the place they visit the most every day - their inbox.
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small business owner

7 Ways to Safeguard Your Small-Business’ Future

Here are 7 practical tips to help fellow small businesses in safeguarding their future, how to navigate the next few months and how to adapt.
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working remotely from home

Digital Marketing Amidst the COVID-19 Coronavirus

Digital Marketing Amidst the COVID-19 Coronavirus in South Africa. Our advice on where you should cut your digital marketing budget and where you should invest.
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Tips for Running a Festive Season Digital Marketing Campaign

Tips for Running a Festive Season Digital Marketing Campaign

Festive Season digital marketing campaign tips to promote your business or product over the Christmas period. How to increase traffic to your website.
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