When developing the foundations for your brand, we often place the visual elements above the rest. The logo design, fonts and colours are usually the first to get done, with brand voice and tone falling through the cracks. However, your brand’s voice and tone are...
The internet is a great place to gather information fast. While many of us spend countless hours scrolling Google, not everyone enjoys spending these hours trying to navigate a website or blog for relevant info. Therefore, anchor links can be a great way for users...
The great debate - is digital marketing better than traditional marketing? There are many ways to skin a cat, as they say, and it's no different when it comes to marketing. Traditional marketing vs digital marketing has been a hot topic for decades, but just...
If you’ve never watched Talladega Nights, you should hit play right now because it’s a hilarious movie. This Will Ferrell movie is famous for many things, including its absolute ridiculousness, but one other thing is a quote: “If you ain't first, you're last.” Nearly 25% of...
The excitement is building, and you have all the strategies in place, including your brand and advertising strategy. However, there’s an important strategy that should never fall through the cracks when launching a new website - your SEO strategy.Did you know that internet users spend...
The COVID-19 pandemic is a major reason for the digital transformation currently gripping the world. As more individuals worldwide spend more time scrolling the internet for their desired products and services, it’s never been more vital to have an online presence than in 2023. However, the...
Social media hashtags… we all know about them, but do we really know how to use them? Hashtags can be used on almost every social media platform, and it’s a nifty way to get your content in front of the right people. Using relevant hashtags can...
The digital revolution is in a full swing and digital trends are popping up left, right and centre. It’s no secret that your business needs to have a strong online presence, but with search engines constantly evolving to keep up with the demands of its...
Blogging is considered one of the major pillars of digital marketing and is a great way to enhance your online presence. Good content helps drive traffic to your business’s website, aims to generate leads and helps convert readers.While there are several benefits to ensuring your...
The new word making the rounds on social media is “ick.” For example, “that’s just given me the ick” or “Your social media strategy is giving me the ick.” It’s usually used to describe a feeling of discomfort or aversion towards someone or something. It’s...