You’ve probably heard the news by now: Universal Google Analytics is out, and Google Analytics 4 (GA4) is in. The announcement has been met with a few groans and moans as countless businesses express their concerns over the change taking place on 1 July 2023.Change...
After months of preparation and a few tears from digital marketers, Google officially said goodbye to Universal Analytics on 1 July 2023. A new web analytics era is on the horizon, with Google’s latest powerful analytics platform, Google Analytics 4, taking centre stage.Change is scary,...
If you’re one of the 28 million websites relying on Google Analytics to understand customer behaviours, you would have received a notification that the current version of analytics will fall away on 1 July 2023.Universal Analytics (the standard version of Google Analytics) will get a...
In 2022, Google announced it would be saying goodbye to the standard version of Universal Analytics (UA) on 1 July 2023. As the internet continues to evolve and privacy laws are considered, Google believes this version of its Web Analytics tool can no longer support...