Is it just us, or does it seem like a new social media platform pops up every year? It’s no surprise, though—we’re living in the age of information, where if everything isn’t at our fingertips, it’s a big problem! Customers now expect everything at the...
Paid social media advertising is an incredibly powerful tool to have in your digital marketing strategy, but with so many different platforms and audiences on each, how do you choose the best one for your business’s needs? It can be overwhelming! Here’s a simplified breakdown...
These days, it feels like everything from world news, fashion, music, buying habits, mental health discussions and comedy skits are being shared on the dreaded “clock-app” and despite my initial apprehension to download TikTok, I must admit that the platform has very quickly become one...
The sun shines a little brighter when we receive positive feedback. It’s a well-deserved pat on the back and validation that your hard work is paying off. But sometimes that’s not always the case. Cue the doom and gloom that comes with the frustration of...
As long as visitors are landing on your website, who really cares what you call them, right?The digital landscape is a complex place made up of rocky landscapes and smooth surfaces, some are easier to decipher than others, and the same could be said for...
You may have noticed that the social media world has been in a bit of a tailspin following the launch of a new app called Threads. The newest addition to the social media roster is the brainchild of Mark Zuckerberg and was unveiled by Meta...
2020 was certainly one for the books! It was a year that turned almost every business on its head and accelerated a digital transformation. Read the leading digital marketing trends for 2021 that will help your business thrive in this new age of innovation....
TikTok is one of the world’s most popular social media apps right now, with upwards of one billion active users using the video-sharing platform. It’s all anyone can talk about these days, and it’s not difficult to understand why.TikTok’s ascension to social media app royalty...
Social media hashtags… we all know about them, but do we really know how to use them? Hashtags can be used on almost every social media platform, and it’s a nifty way to get your content in front of the right people. Using relevant hashtags can...
The new word making the rounds on social media is “ick.” For example, “that’s just given me the ick” or “Your social media strategy is giving me the ick.” It’s usually used to describe a feeling of discomfort or aversion towards someone or something. It’s...