Social Media

A professional blog offering Social Media Marketing insights, tips, and strategies begin here. Discover expert advice, explore up-to-date content on social platforms, and unlock effective digital promotion. Ideal for improving online visibility, engagement, and brand growth through social channels

What Is a Cold Audience?

What is a cold audience? And how to turn them into loyal customers

You’ve got a great product. People have even told you it’s amazing, but you’re frustrated because every time you run an ad campaign all you seem to hear is… crickets. No clicks, no leads, just silence. It’s a frustrating place to be, and it often leads businesses to one conclusion: cold audiences don’t work. But […]

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Lady Holding Smartphone with Social Media Icons Surrounding a Google Search Bar

Is Social Search the New Google?

Once upon a time, all roads led to Google. There wasn’t a product or brunch spot you couldn’t find without typing the right keywords into the search bar. Looking for the best five-star restaurants in Johannesburg? Just Google it! Trying to find an affordable arts and crafts place to keep the kids busy? A quick […]

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Smartphone Displaying My_Business Page Surrounded by Social Media Icons on a Shaded Pink and Purple Background

A Guide to Choosing the Right Social Media Platforms for Your Business

Updated: 28 November 2025 Is it just us, or does it seem like a new social media platform pops up every year? It’s no surprise, though—we’re living in the age of information, where if everything isn’t at our fingertips, it’s a big problem! Customers now expect everything at the click of a button, and businesses […]

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Various Emojis with Exaggerated Facial Expressions

Using Emojis in Brand Communication

With over 3,363 emojis to choose from and more than 5 billion used each day alone, emojis are now a universal language and have fast become an essential part of a modern communication strategy. They are present in almost every form of digital marketing – from social content to mailers and SMSes. And it’s not […]

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Aminated Blue Arm Showing A Thumbs Up and a Pink Arm Showing a Thumbs Down on a Light Blue Background

Do’s & Don’ts for Handling Negative Reviews Online

There’s no denying it: online reviews matter. Not only do they improve your local SEO ranking on Google, but more importantly, they impact real business outcomes and the decisions that potential customers make. We’ll let the numbers do the talking… 90% of customers read reviews before buying a product 94% of consumers have avoided a […]

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Lady in Suit Scrolling Through Smartphone with Social Icons Displayed

7 Different Types of Social Media Ads

Paid social media advertising is an incredibly powerful tool to have in your digital marketing strategy, but with so many different platforms and audiences on each, how do you choose the best one for your business’s needs? It can be overwhelming! Here’s a simplified breakdown of each social platform and the different types of ads […]

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Newsroom Background and Desk with Cellphone Surrounded by Social Media Icons

Has Social Media Changed The Way We Consume News?

Updated: 07 January 2026 You may have heard the news: smartphones are in, newspapers are out! According to the latest statistics, social media has become more than just reading your aunt’s latest Facebook posts and liking your influencer’s favourite Ibiza pics. It’s now become the main source for the internet’s breaking news. With more than […]

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Image of People Depicting the Progression of Buyer Habits, From Enquiry to Love to Purchase on a Shaded Background

Understanding Cold, Warm and Hot Audiences

As long as visitors are landing on your website, who really cares what you call them, right? The digital landscape is a complex place made up of rocky landscapes and smooth surfaces, some are easier to decipher than others, and the same could be said for your audience. In this case, it’s important to remember […]

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Black Threads Logo Highlighted by a Shaded Pink Background Surrounded by Different Chat Icons in Speech Bubbles

Should Your Business Be On Threads?

You may have noticed that the social media world has been in a bit of a tailspin following the launch of a new app called Threads. The newest addition to the social media roster is the brainchild of Mark Zuckerberg and was unveiled by Meta on 5 July. Described as a “text-based conversation” app, the […]

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Megaphone with Blue Background Surrounded by Speech Bubbles with One Stating What's Your Story?

Is Brand Voice and Tone Important?

When developing the foundations for your brand, we often place the visual elements above the rest. The logo design, fonts and colours are usually the first to get done, with brand voice and tone falling through the cracks. However, your brand’s voice and tone are crucial elements that form the foundation of your business and […]

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