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The sun shines a little brighter when we receive positive feedback. It’s a well-deserved pat on the back and validation that your hard work is paying off. But sometimes that’s not always the case. Cue the doom and gloom that comes with the frustration of having a negative review on full display on your Google […]
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As long as visitors are landing on your website, who really cares what you call them, right? The digital landscape is a complex place made up of rocky landscapes and smooth surfaces, some are easier to decipher than others, and the same could be said for your audience. In this case, it’s important to remember […]
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- in Web Development
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How often have you looked at a website and clicked away because it was cluttered and a little too “scammy”? Your site’s design is an essential part of your online marketing strategy, which you should not overlook. Aside from making your website look beautiful, why is design so important? First Impressions Matter When customers visit […]
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You may have noticed that the social media world has been in a bit of a tailspin following the launch of a new app called Threads. The newest addition to the social media roster is the brainchild of Mark Zuckerberg and was unveiled by Meta on 5 July. Described as a “text-based conversation” app, the […]
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- in Digital Marketing, SEO Tips & News
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- in Blogging, Digital Marketing, SEO Tips & News, Social Media, Tools, Trends
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When developing the foundations for your brand, we often place the visual elements above the rest. The logo design, fonts and colours are usually the first to get done, with brand voice and tone falling through the cracks. However, your brand’s voice and tone are crucial elements that form the foundation of your business and […]
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We’ve all heard the saying: “Never judge a book by its cover,” but when it comes to your business, expect everyone to whip out their metaphorical microscopes. Your company’s logo, distinct visual design, mission and representation on social media and beyond are all aspects that come together to form your company’s brand identity. This “identity” […]
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Social media marketing and content marketing get all the glory when creating a successful digital marketing strategy. But while these are excellent marketing channels to help you reach customers, there’s one avenue less travelled that should get just as much attention – email marketing. Unfortunately, as our digital landscape continues to evolve, we’re now having […]
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The internet is a great place to gather information fast. While many of us spend countless hours scrolling Google, not everyone enjoys spending these hours trying to navigate a website or blog for relevant info. Therefore, anchor links can be a great way for users to digest information quickly without ever having to leave your […]
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TikTok is one of the world’s most popular social media apps right now, with upwards of one billion active users using the video-sharing platform. It’s all anyone can talk about these days, and it’s not difficult to understand why. TikTok’s ascension to social media app royalty is largely due to its unique format, sense of […]
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2022 Was a big year for businesses looking to take advantage of Black Friday. FNB reported that customers spent an incredible R3 billion last year on Black Friday alone, seeing an impressive growth rate of 18% from the previous year. The increase has managed to cultivate a competitive atmosphere amongst businesses, and there is immense […]