Tools

Our Digital Marketing Tools deliver insights and solutions for online growth, highlighting latest platforms, advertising strategies, and innovative tactics to empower businesses. Explore resources, software, and guides for effective digital outreach and campaign success.

Yellow and Blue Background with Keyboard and Two Smartphones Displaying Google Ads and WhatsApp Logos

Google Introduces Ads That Direct Customers to WhatsApp

It looks like Meta and Google have teamed up to help your business better connect with your customers. In April, Google started introducing WhatsApp extensions for Google ads. This was initially only released in Brazil and India, but the search engine is slowly rolling the feature out to include other countries. Here’s what Google had […]

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The Benefits of Customer Education

Updated: 24 October 2025 Over the last 10 years, I have had some great opportunities working with exciting brands and businesses in various settings and along the way, I have learnt that no matter who you are and what you are selling, customer education can make or break your business. Recently, Sal, the owner and […]

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Mother Sitting with a New-born Working on a Laptop

Behind the Scenes: Remote Working at SOMS Digital

For a lot of companies, remote working was sort of forced onto them when the pandemic brought the world to a halt a little over 2 years ago, but with things slowly returning to a new normal, we’re unsurprisingly seeing more and more reports of people not wanting to return to the office – and […]

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15 Keyboard Shortcuts Every Windows User Should Know

We’re all about becoming more efficient at our digital agency and one of the best things to work on are keyboard shortcuts. There are so many out there but here are 15 of our favourites for Windows. Hopefully some of our Apple users can drop their shortcut equivalents into the comments. Tip! The more you […]

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Remote Working Tips

Take it from a Digital Marketing Company that has been successfully working remotely for the past 12 years, here are some of our top tips that have helped our team stay connected and productive. 1. Work station Now, there is a debate between working from bed and working from a desk and all we can […]

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Coloured Pencils Surrounding a Cut Out of a Head with Mental Heath Issues Printed in a Sketch of a Brain

6 Ways to Improve Mental Health in the Workplace 

Your mental health is everything – prioritise it. Make the time like your life depends on it, because it does.” – Mel Robbins  It’s a new era for mental health in the workplace, and boy is it about time! What once was a very hush-hush, stigmatised topic is now starting to receive the limelight it […]

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WordPress Core Vulnerabilities: What You Need to Know

Earlier this month, WordPress released a security statement to announce it has pushed out an automatic update on version 5.8.2 to patch (which is dev lingo for ‘fix’) severe vulnerabilities in WordPress websites . These flaws were announced  by the WordPress development team itself and can impact all WordPress websites, so it is important to […]

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Smartphone display the Google My Business (GMB) logo, resting on a keyboard next to earphone

The Ultimate Guide to Managing Google My Business (GMB)

Updated: 07 January 2026 More and more customers are reaching out to businesses directly through Google than ever before. In fact, a study by MOZ on Google searches shows that 34% of searches result in no click at all. How is this possible? Simple: users are looking at the branded search result with the Knowledge […]

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Gentleman seen in a black and white styled image using multiple old fashion telephones

4 Reasons to Switch to a Cloud Based Switchboard (PBX) 

As a digital marketing agency, we receive multiple calls daily, which is one of the reasons we look to future proof our business telecoms with a cloud based PBX. Buying and maintaining a traditional switchboard or PBX service is an expensive exercise, and these costs can increase significantly when you include the wiring, equipment, proprietary phones and installation fees.
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5 Benefits of Google Analytics 4

You’ve probably heard the news by now: Universal Google Analytics is out, and Google Analytics 4 (GA4) is in. The announcement has been met with a few groans and moans as countless businesses express their concerns over the change taking place on 1 July 2023. Change is scary, and GA4 looks to be a completely […]

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