Scams are, unfortunately, commonplace in South Africa, posing a significant challenge to individuals and businesses across the country. One of the latest scams doing the rounds is via trusted platforms such as WhatsApp and Telegram. Users receive a message from an unknown number offering the simplest...
In today's fast-paced and interconnected digital landscape, building a robust online presence has become more essential than ever before. As we enter 2024, the online world continues to evolve, offering opportunities for businesses, professionals, and content creators. However, maintaining your online presence is never easy. To...
The COVID-19 pandemic created a shift in more ways than one, with work-life balance being the buzzword to come from this tumultuous time. Surveys conducted across the world indicate that employees are more than happy to work from home, with more and more workers quitting...
The digital world is always evolving, and the customer remains the focal point. To get conversions, businesses have to cater to the needs of potential customers through user-friendly web designs and experiences. While we understand why it’s vital to keep the user experience in mind, here...
When it comes to email marketing, analysing email open rates is one of the most popular benchmarks businesses use to determine the success of a campaign. Despite having a killer subject line or the most well-written email marketing content, if your target audience isn’t opening...
Did you know that 84% of the world’s population owns a smartphone? This amount exceeds the number of people own desktops or laptops, demonstrating just why your business should keep mobile in mind when designing your website and creating content. Making sure your website is mobile-friendly...
With so many Google services and products out there, it can be difficult to keep up with which tool or service does what. One such product is Google Analytics, a wonderful tool to help you better understand your customers - but just what does it do...
The digital age has ensured that everything we want is at our fingertips. Whether shopping online, sharing information on social media or reading a blog post, your audience is online, and you should be too. While we love sharing cool pics on Instagram and engaging content...
They say trust is hard to come by, which is certainly the case when attempting to build a good relationship with customers. No matter how good your product or service is, if a trusted source gives it the dreaded thumbs down, you’re losing out on a...
The meta title and descriptions of your web page are one of many key ingredients needed to ensure your SEO is in tip-top shape. Here’s why you should be giving your website's metadata some TLC: What are titles and meta descriptions: Checking out the meta title and description...