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If you’re one of the 28 million websites relying on Google Analytics to understand customer behaviours, you would have received a notification that the current version of analytics will fall away on 1 July 2023. Universal Analytics (the standard version of Google Analytics) will get a...

The world of Search Engine Optimisation grows more complicated as new algorithms get thrown into the mix. But one thing remains consistent - the importance of keywords. Around 95% of users only look at the first page of results, so if you’re not there, you’ve...