Blogging is considered one of the major pillars of digital marketing and is a great way to enhance your online presence. Good content helps drive traffic to your business’s website, aims to generate leads and helps convert readers.While there are several benefits to ensuring your...
The new word making the rounds on social media is “ick.” For example, “that’s just given me the ick” or “Your social media strategy is giving me the ick.” It’s usually used to describe a feeling of discomfort or aversion towards someone or something. It’s...
More businesses are beginning to understand the power of having a good digital marketing strategy. This has forced many advertisers to forgo traditional marketing methods, such as TV and radio advertising, for its digital counterparts. This shift has allowed businesses to reach a larger target...
‘Tis the season to dust off your Santa hat and get your festive digital marketing strategy in order!Many of us have adjusted to the “new normal” following the COVID pandemic, but there are a few remnants this tumultuous time has left behind. For one, more...
The digital age has ensured that everything we want is at our fingertips. Whether shopping online, sharing information on social media or reading a blog post, your audience is online, and you should be too.While we love sharing cool pics on Instagram and engaging content...
Updated: 21 August 2025 Is blogging still relevant for businesses?YES!That old saying, content is king, has never been more relevant, and blogging is still a key component of any online marketing strategy.Around 90% of businesses still use blogs to help market their brand. But with more...
Updated: 26 August 2025 Your car needs a regular service to ensure it remains in tip-top shape, and the same goes for your website. In order to keep up with all those technological demands and to provide a seamless experience for your users, investing in regular...
Updated: 29 August 2025Scams are, unfortunately, commonplace in South Africa, posing a significant challenge to individuals and businesses across the country. One of the latest scams doing the rounds is via trusted platforms such as WhatsApp and Telegram. Users receive a message from an unknown number...
Updated: 26 August 2025There’s more to images than making your website and content visually appealing to users. Well-optimised images are great for SEO and can help your content stand out against a sea of websites that may not have thought to do the same.The best...
Updated: 26 August 2025They say trust is hard to come by, which is certainly the case when attempting to build a good relationship with customers.No matter how good your product or service is, if a trusted source gives it the dreaded thumbs down, you’re losing...