People showing computer. Explaining why website maintenance is important for your business.

4 Important Reasons Your Website Needs Web Maintenance

Your car needs a regular service to ensure it remains in tip-top shape, and the same goes for your website. In order to keep up with all those technological demands and to provide a seamless experience for your users, investing in regular website maintenance is a must.

Not convinced? Here are a few reasons why:

Maintain your website’s security


Technology is constantly changing, and so are content management systems. This means that new updates are rolling out daily with the aim of optimising security and performance, and your website needs to keep up. Regular website maintenance helps your website stay ahead of the curve, but most importantly, it helps keep it safe from cyber security breaches. Remember, a secure website protects the information of your customers and your reputation.

Optimise website performance


No one likes a slow website, especially consumers. This is important, as around 88% of customers won’t return if they’ve had a negative experience with a business or website. Website maintenance is a great way to keep customers coming back as it helps optimise your website’s performance and monitor certain aspects that will help you avoid costly performance issues in the future.

Pay now, save in the long run


If you’re avoiding website maintenance simply because you’re trying to save a buck right now, it may actually cost you more in the long run. Choosing to disregard website maintenance may result in your website running slow, crashing or experiencing a cyber break – all very bad things that will impact your reputation and pocket. Regular website maintenance will give your peace of mind and avoid costly issues in the future.

Take advantage of new features


As mentioned before, technology is always evolving, and businesses should keep up. To improve customer experience, adding certain features to improve user experience has become so important. Integrated social media is just one example that can put a smile on your customer’s face, which can be achieved through regular website maintenance.

The Who…


Website maintenance plays a big role in growing your business, and if maintained correctly, it can be an asset to establishing credibility, building trust and keeping customers coming back. However, it’s easy to push web maintenance aside when running the day-to-day of your business, which makes getting a digital partner such a great idea.

SOMS is a Digital Marketing Company in South Africa that offers a range of services which includes developing sound digital strategies and regular web maintenance. Don’t hesitate to get in touch with our team to find out how we can help improve your website’s performance and the growth of your business.

Originally posted 2022-11-18 09:02:33.

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