woman typing icons what to write about

Blogging 101: What To Write About?

Blogging is considered one of the major pillars of digital marketing and is a great way to enhance your online presence. Good content helps drive traffic to your business’s website, aims to generate leads and helps convert readers.

While there are several benefits to ensuring your company has a blog, what do you write about?

Here are a few ideas you can implement the next time you have “writer’s block.”

Keep your eye on your industry

Whether you’re in the plumbing or fashion business, a great way to engage your audience is by providing them with relevant news. Keep your eye on the latest trends in your industry by creating a Google Alert using keywords that relate to your business.

Go Behind The Scenes

Customers respond better when they know there’s a human behind a business. A great way to leverage this is by giving a behind-the-scenes look at what’s happening at your company. Take readers on a tour of your factory, studio or boardroom through photos and videos. This can be a great way to build brand trust and loyalty.

Create a How-to list

Nearly all Google searches begin with “how to.” Hop on the bandwagon by creating a few blog posts that answer relevant questions about your business. If you’re a bakery, you could create a blog post around “How to create the perfect chocolate chip cookie.” Alternatively, if you’re in the garden business, you could write about how to get your garden ready for spring.

Create a Series

A fantastic way to help customer education is to create a blog series around a complicated topic. Whether your focus is business strategy or digital marketing, you can write a series of posts breaking these topics into digestible content chunks for your readers to consume. Not only will it provide you with content for months, but it will also educate your customer and build brand awareness.

Google Analytics is Your Friend

There’s no better place to find blog topics than by viewing the keywords used to find your website via Google Analytics. For example, a search term such as “artificial grass and pets” can help you create a blog post: “Is artificial grass good for your pets?” Another example, “Buy house South Africa” could see you writing a post around “How to buy a house in South Africa.”

Here are a few more suggestions:

  • Check out your competitors
  • Tips and tricks
  • A staff spotlight
  • Share your opinion

We hope these simple topic ideas have inspired you to write blog posts that engage your readers. Remember, variety is the spice of life, and it’s exactly the same with blogs.

If the ideas are flowing, but the words are just not coming, speak to us! SOMS Digital Agency is not only a digital marketing master, but we’re writing gurus too. Contact us to find out how we can help you leverage blog writing.

Originally posted 2023-05-24 14:13:06.

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