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remote working

09 Sep Remote Working Tips

Posted at 15:45h in Digital Marketing, Tools, Trends by SOMS Digital 0 Comments
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Take it from a Digital Marketing Company that has been successfully working remotely for the past 12 years, here are some of our top tips that have helped our team stay connected and productive.1. Work station Now, there is a debate between working from bed and...

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Understanding Web Fonts

09 Sep Understanding Web Fonts

Posted at 15:45h in Digital Marketing, Web Development by SOMS Digital 0 Comments
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Websites use many different fonts in their design, each one providing a distinct visual effect for users to experience, so they’re very important for your website design strategy overall and will influence how people perceive your content.Fonts seek to create a greater meaning  and by...

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6 Reasons to Choose a Small Digital Agency

09 Sep 6 Reasons to Choose a Small Digital Agency

Posted at 15:45h in Digital Marketing, Sales and Marketing, Trends by SOMS Digital 0 Comments
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Chances are, you already know that your company needs a digital presence, and you've realised that looking into Agencies for Digital Marketing is the best way to go. But contrary to popular opinion, bigger isn’t always better. While there is no right or wrong size...

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responsive search ads

09 Sep Expanded Text Ads Are Out, Responsive Search Ads Are In

Posted at 15:45h in Digital Marketing, Search Advertising (PPC & CPC), Trends by SOMS Digital 0 Comments
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Responsive search ads will soon be the new default in Google ads. So, what does this mean for advertisers and Google Ads moving forward?If you are currently using Expanded Text Ads (ETAs) as part of your Google Ads strategy, then you will continue to be...

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remarketing ads benefit business soms

09 Sep How Remarketing Ads Will Benefit Your Business

Posted at 15:45h in Digital Marketing, Search Advertising (PPC & CPC) by SOMS Digital 0 Comments
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Did you know that only 3% of potential customers will convert when visiting your website? Remarketing is a great way to help your business stand out from your competitors and can be the deciding factor between whether a customer hits the purchase button or not.So...

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website maintenance

09 Sep Why Does My WordPress Website Need Regular Maintenance?

Posted at 15:45h in Digital Marketing, SEO Tips & News, Web Development by SOMS Digital 0 Comments
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We all understand and know the importance of having a professionally designed website for your business, but often, we see businesses fall into the trap of forgetting that much like your car, your website requires regular maintenance.WordPress receives regular updates, sometimes multiple times per month,...

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email marketing

09 Sep The Best Email Subject Lines

Posted at 15:45h in Digital Marketing, Sales and Marketing by SOMS Digital 0 Comments
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Chances are, you get a ton of emails in your inbox every single day. In fact, 205 billion emails are sent out daily. Due to lack of time or interest, not every single message is going to get read. This means brands have just seconds...

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voice search on mobile

09 Sep What is Voice Search Optimisation and Why is it Important?

Posted at 15:45h in Digital Marketing, SEO Tips & News, Trends by SOMS Digital 0 Comments
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Ever heard of voice search optimisation? Neither had I until I was tasked to research a topic of interest and write this microblog. Every month I try to learn something new and came across voice optimisation during some light SEO reading earlier this year.Voice Search...

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facebook advertising

09 Sep 7 Different Types of Social Media Ads

Posted at 15:45h in Digital Marketing, Sales and Marketing, Social Media by SOMS Digital 0 Comments
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Paid social media advertising is an incredibly powerful tool to have in your digital marketing strategy, but with so many different platforms and audiences on each, how do you choose the best one for your business’s needs? It can be overwhelming! Here’s a simplified breakdown...

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tiktok marketing

09 Sep How TikTok is Changing the Way We Market

Posted at 15:45h in Digital Marketing, Trends by SOMS Digital 0 Comments
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These days, it feels like everything from world news, fashion, music, buying habits, mental health discussions and comedy skits are being shared on the dreaded “clock-app” and despite my initial apprehension to download TikTok, I must admit that the platform has very quickly become one...

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