09 Oct 4 Ways AI is Changing Content Marketing
The world of content marketing is highly competitive, and marketers are always looking for new ways to stand out from the crowd, but does Artificial Intelligence (AI) provide the solution? The rise of ChatGPT has placed a huge question mark on how AI could affect content and digital marketing strategies as more businesses turn to this technology to help streamline processes.
Because content creation is only the tip of the iceberg when creating a successful content marketing strategy, AI has helped to slowly close the time gap. Keyword research, search engine optimisation, and reviewing analytics and trends all play a crucial role in forming the bigger picture. As digital technology continues to evolve, AI is helping to revolutionise how businesses connect with their audiences, drive engagement and achieve tangible results when it comes to content marketing.
Here are a few ways AI has been a game-changer when it comes to content marketing:
Personalisation is one of the most impactful ways in which AI is influencing content marketing. With the help of AI algorithms, marketers can track customer preferences, behaviours and demographics of individual users, helping to create tailor-made content that is more meaningful. This allows marketers to shift from a “one-size-fits-all” approach and opt for a more user-centric strategy. Additionally, AI-powered recommendation systems can analyse user data to suggest relevant content that aligns with your audience’s tastes and boosts engagement.
Predictive analytics is a great way for marketers to understand the behaviour of their customers and more accurately create messaging that resonates with them. Artificial Intelligence makes it easier for marketers as it can analyse vast amounts of customer data to help identify patterns and segment customers based on behaviour, preferences and demographics. This segmentation allows you to provide valuable content to users at each stage of the customer journey, increasing the possibility of them converting.
From TikTok to Threads, social media is changing the way we market our products and services. However, there’s one marketing tool that has stood the test of time – email marketing. One aspect that makes this form of marketing so great is its ability to speak directly to your customers. There’s something personal about landing in someone’s inbox. While email marketing is characterised by content that talks directly to your customer, sometimes tailoring your content to each and every one of your subscribers is impossible. Thankfully, AI can automate this curation and can create content based on the interests of your subscribers. This allows you to generate content that relates to each of your subscriber’s past clicks, page views, purchases and so much more!
Content Strategy Planning
As mentioned previously, there’s a lot that goes into creating a successful content strategy. From researching relevant topics to analysing facts and figures to seeing what competitors are up to, trying to tackle all of this is not humanly possible. AI can help analyse market trends, competitor content, and historical data to help marketers plan content strategies. It can suggest topics, formats and distribution channels likely to resonate with your target audience, allowing you to save precious time and focus on tasks that need to be prioritised.
The Future of Content Marketing
While content may be king, data is the backbone that keeps any content marketing strategy from falling apart. However, the process of collecting and analysing data can be time-consuming. Thankfully, technology such as AI has swooped in to save the day, helping to analyse vast amounts of data that allow marketers to create content that works for their business. Implementing AI in your content marketing strategy can be a good idea, provided it is done strategically and thoughtfully. Therefore, it’s crucial to have a clear understanding of what you want to achieve with AI, taking your specific goals, resources and audience into consideration. With this in mind, there’s no doubt that AI can be a great way to drive results as you focus on what matters most.
Ready to create a content strategy that drives results and puts a smile on your face? Let SOMS Digital Agency help you create a strategy that works for your business!