You’ve probably heard the phrase “Content is King,” but is this still the case in 2024? While the content marketing landscape is changing thanks to generative AI, nearly 73% of B2B marketers and 70% of B2C marketers still integrate this form of marketing into their...
In today's fast-paced and interconnected digital landscape, building a robust online presence has become more essential than ever before. As we enter 2024, the online world continues to evolve, offering opportunities for businesses, professionals, and content creators. However, maintaining your online presence is never easy. To...
When you’re just starting, learning about SEO can feel like you’re standing at the bottom of Mount Everest. It’s a lot! The digital landscape is constantly evolving, so there’s always something to learn - even for experienced marketers. To help you start the climb, here...
Uploading content regularly and ensuring your meta titles and descriptions form part of your SEO checklist may help build an effective SEO strategy. Still, there is one SEO element that gets none of the glory but does most of the work - internal linking. Internal links...
After months of preparation and a few tears from digital marketers, Google officially said goodbye to Universal Analytics on 1 July 2023. A new web analytics era is on the horizon, with Google’s latest powerful analytics platform, Google Analytics 4, taking centre stage. Change is scary,...
The great debate - is digital marketing better than traditional marketing? There are many ways to skin a cat, as they say, and it's no different when it comes to marketing. Traditional marketing vs digital marketing has been a hot topic for decades, but just...
With the introduction and popularity of TikTok videos and Instagram reels, you may feel the need to place all your marketing energy into videos. However, you may also be surprised to learn that blogging still takes a large portion of the marketing cake. Nearly 90%...
The excitement is building, and you have all the strategies in place, including your brand and advertising strategy. However, there’s an important strategy that should never fall through the cracks when launching a new website - your SEO strategy. Did you know that internet users spend...
Google is quickly evolving, and it’s looking to switch things up when it comes to paid search advertising. The result has been an upgraded version of expanded text ads, providing a whole lot of flexibility that combines “your creativity with the power of machine learning...
If you’re one of the 28 million websites relying on Google Analytics to understand customer behaviours, you would have received a notification that the current version of analytics will fall away on 1 July 2023. Universal Analytics (the standard version of Google Analytics) will get a...