The digital world is always evolving, and the customer remains the focal point. To get conversions, businesses have to cater to the needs of potential customers through user-friendly web designs and experiences.While we understand why it’s vital to keep the user experience in mind, here...
The world of Search Engine Optimisation grows more complicated as new algorithms get thrown into the mix. But one thing remains consistent - the importance of keywords. Around 95% of users only look at the first page of results, so if you’re not there, you’ve...
The world of content marketing is highly competitive, and marketers are always looking for new ways to stand out from the crowd, but does Artificial Intelligence (AI) provide the solution? The rise of ChatGPT has placed a huge question mark on how AI could affect...
When creating the perfect ad or landing page, it’s easy to rely on your intuition to predict what your audience will click on. However, having a “feeling” doesn’t always provide great results, and it is best to rely on an essential tool many marketers utilise...
When it comes to email marketing, analysing email open rates is one of the most popular benchmarks businesses use to determine the success of a campaign. Despite having a killer subject line or the most well-written email marketing content, if your target audience isn’t opening...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Is 2024 the year the robots finally take over the world? As humans continue to push those technological boundaries, it’s no surprise the digital landscape continues to evolve, asking businesses to redefine their approach to how they navigate...
Did you know that 84% of the world’s population owns a smartphone? This amount exceeds the number of people own desktops or laptops, demonstrating just why your business should keep mobile in mind when designing your website and creating content.Making sure your website is mobile-friendly...
There are around one billion websites on the internet and approximately 800 million of that is built on WordPress. While you may not be competing against all these websites, there’s nothing wrong with wanting to give your site a competitive edge. A great way to...
With so many Google services and products out there, it can be difficult to keep up with which tool or service does what.One such product is Google Analytics, a wonderful tool to help you better understand your customers - but just what does it do...
In 2022, Google announced it would be saying goodbye to the standard version of Universal Analytics (UA) on 1 July 2023. As the internet continues to evolve and privacy laws are considered, Google believes this version of its Web Analytics tool can no longer support...