How often have you checked Google before deciding whether to part with your hard-earned cash and purchase a service or product from a business? We’re guessing plenty, and you’re not the only one. According to research, nearly 81% of internet users say they first check...
If you’ve ever read a blog, and we’re betting big money you have, you’ve probably come away feeling inspired or gained some knowledge. Maybe you’ve even thought: “Hey, this blog writing thing doesn’t seem so difficult.” There are countless advantages to ensuring your business/website has a...
The COVID-19 pandemic created a shift in more ways than one, with work-life balance being the buzzword to come from this tumultuous time. Surveys conducted across the world indicate that employees are more than happy to work from home, with more and more workers quitting...
The digital world is always evolving, and the customer remains the focal point. To get conversions, businesses have to cater to the needs of potential customers through user-friendly web designs and experiences. While we understand why it’s vital to keep the user experience in mind, here...
The world of Search Engine Optimisation grows more complicated as new algorithms get thrown into the mix. But one thing remains consistent - the importance of keywords. Around 95% of users only look at the first page of results, so if you’re not there, you’ve...
The world of content marketing is highly competitive, and marketers are always looking for new ways to stand out from the crowd, but does Artificial Intelligence (AI) provide the solution? The rise of ChatGPT has placed a huge question mark on how AI could affect...
When creating the perfect ad or landing page, it’s easy to rely on your intuition to predict what your audience will click on. However, having a “feeling” doesn’t always provide great results, and it is best to rely on an essential tool many marketers utilise...
When it comes to email marketing, analysing email open rates is one of the most popular benchmarks businesses use to determine the success of a campaign. Despite having a killer subject line or the most well-written email marketing content, if your target audience isn’t opening...
Is 2024 the year the robots finally take over the world? As humans continue to push those technological boundaries, it’s no surprise the digital landscape continues to evolve, asking businesses to redefine their approach to how they navigate the space. While 2024 will certainly be another...