23 Feb Reasons You Need a Content Strategy

You’ve probably heard the phrase “Content is King,” but is this still the case in 2024? While the content marketing landscape is changing thanks to generative AI, nearly 73% of B2B marketers and 70% of B2C marketers still integrate this form of marketing into their digital marketing strategy.

Creating consistent and high-quality content remains a dominant strategy for many businesses and marketers and is one of the only strategies to significantly impact decision-making for customers.

Content may be at the top of the priority list, but you may be surprised to know that only 40% of B2B marketers have an established content marketing strategy. While 27% have no strategy at all.

If this is the case, why should you have a content marketing strategy? Here are a few reasons:

Helps Increase Conversions

The more people understand the process, the more willing they are to take the next step and convert. Therefore, you need to provide your audience with valuable and informative content.

For example, a customer looking to fix their roof may have a few final questions before making their purchase. A website with additional resources, links to reviews from other customers and a portfolio may get a better response from potential customers looking for a roofing expert.

It Helps Build Brand Trust

Consistent and high-quality content reinforces your brand identity and values. It helps establish your expertise in your industry, differentiate your brand from competitors, and position you as a thought leader. After all, authority is more likely to inspire purchases.

Increase Website Traffic

Search engines favour fresh, relevant, and high-quality content. A content strategy that incorporates keyword research, optimisation techniques, and a publishing schedule can improve your search engine rankings, driving organic traffic to your website or platform. Search engines such as Google want to provide users with a great user experience and will connect them with the information most relevant to their needs. The key is to focus on your target audience’s wants, needs and pain points.

Provides a Better Customer Experience

A well-planned content strategy ensures that the content produced is tailored to meet the needs and interests of your target audience. It also acts as a bridge between your business and your customers. It helps you establish clear communication channels, address customer questions, and provide valuable information that enhances the overall customer experience. Additionally, creating a content strategy allows you to connect with customers on an emotional level. When you share compelling narratives and authentic experiences, you can foster stronger connections with your customers.

Ready to grow your brand and authentically connect with your customers? Speak to SOMS Digital Agency about creating a content strategy that works for your business goals.