29 Jan The Best Writing & Editing Tools in 2024

If you’ve ever read a blog, and we’re betting big money you have, you’ve probably come away feeling inspired or gained some knowledge. Maybe you’ve even thought: “Hey, this blog writing thing doesn’t seem so difficult.”

There are countless advantages to ensuring your business/website has a blog. Blogs are a great way to establish yourself as an expert in your industry, improve Search Engine Optimisation and help build trust with your audience. While writing your first draft may seem like a breeze, many nuances come with creating valuable content that resonates with your audience. Writing style and tone, keyword optimisation, spelling and grammar form part of your blog writing checklist.

Whether it’s your first blog post or your 100th, we’re looking at a few of our favourite writing and editing tools to help you create content that mesmerises your audience and makes them say: “More, please.”

Grammarly

Grammarly is a popular content editing tool that helps find and correct low-level errors. It’s a great way to check if your content has any spelling and grammatical errors but also helps provide suggestions for overused words and passive voice usage. Grammarly scans your content and then underlines the errors, offering suggestions that can help improve your content.

Additional benefits to using Grammarly are its ability to detect how engaging your writing is and the tone of voice. This can help you craft content that’s more likely to captivate your audience and keep them wanting more!

Hemingway Editor

Hemingway Editor is a free tool that’s great to use if you’re trying to create a smooth and easy-to-read blog post. It highlights wordy sentences and common writing issues, allowing you to improve your content. The tool scores your content according to grade levels. Difficult-to-read sentences or complicated words are highlighted, allowing you to rework these sentences. Additionally, the tool provides you with recommendations on how you can rework your content. Suggestions include using the active voice instead of the passive voice or removing unnecessary adverbs.

Google Keyword Planner

You may be an expert in your field, but that means nothing if you’re shouting into the abyss that is the internet. Creating a content marketing strategy that factors in SEO is imperative to ensuring your content reaches the right people. Google Keyword Planner is a free-to-use tool from Google that provides you with a range of keyword suggestions related to your business or topic of interest. The tool provides valuable insights into the monthly search volume for specific keywords. This allows you to understand the popularity of certain keywords and how difficult it may be to rank for them. Integrating this tool into your writing process can help you drive traffic to your website and stand out from the crowd.

Headline Analyzer Tool

Your headline is similar to a lightbulb attracting a moth. Write a bright and compelling headline, and you can rest assured you’ll have more flying insects than you can count. A great headline grabs a reader’s attention and compels them to read more. While there’s no exact science to writing a compelling headline, there are tips, tricks and tools you can use to ensure you’re reeling in readers. The Headline Analyzer Tool is great to use if you’re still figuring out what works for you and your audience. The tool analyses whether you’ve used power words. These are words that catch a reader’s attention and tempt them to click on your headline. “Now,” Hurry,” “Special,” and “Premium” are just a few words that are considered power words. Additionally, this tool analyses readability (how easy your headline is to read) and whether your title appeals to the emotions of your reader. Remember, emotions sell!

The Write Tools For Your Needs

There are a plethora of writing tools to suit your needs. However, you don’t have to use all the content writing and editing tools mentioned above. Test the ones that work for your content plan and go from there.

If you’re struggling to find the time to create content that works for your business, speak to SOMS Digital Agency! Our experienced team is ready to help you create content that your audience will love.