Best Time to Send Mailer

When is the best time to send your mailer?

When it comes to email marketing, timing is everything. No matter the size of your business, this form of marketing can be a wonderful, cost-effective way to increase brand awareness and generate leads.

Unfortunately, there is no one size fits all when it comes to email marketing. What works for one brand won’t necessarily work for the next. However, there are a few ingredients that can ensure a successful campaign: create engaging copy and understand your target market.

Ready to reap the rewards of executing a successful email marketing campaign?

Here are a few ideas on when to send your mailer:

Avoid the Monday Blues


Is there anyone who enjoys reading emails on a Monday after the weekend? According to research, sending mailers on a Monday is a no-no, as people feel a tad disheartened that the weekend is over. They’re also flooded with tons of work emails, and the result can see your mailer being tossed in the virtual trash.

The best time to send your mailer


There’s no exact science when it comes to determining the best time to send an email blast, but understanding the behaviours of your audience is key. When you begin to understand your target demographic, you are able to build stronger connections and create content that’s personalised to them – ensuring more click-throughs. Think about their habits, what motivates them and daily routines.

For example, if you’re targeting young business professionals, it may be best to send your mailer on weekday mornings around 9am. However, busy moms may only have a moment to check their emails on weekends or in the evenings.

Once you have a better understanding of your target audience, you’ll find it easier to set a time and day that works for both you and your audience.

Why email matters for your business


When utilised well, email marketing can be a cost-effective and simple way to stay in touch with customers. Marketing research found that nearly 85% of marketers leaned on email marketing. Therefore, if you’re not sending emails to your target audience, the chances are high that your competitors are.

Additionally, customers are more likely to be invested in information that specifically relates to them and that they’d love to learn more about, such as discounts, business updates or new products and services. The aim is to keep things as personalised as possible.

The key takeaways:


  • Understand your target audience and their habits
  • Keep things personalised
  • Create engaging content
  • Have an email marketing campaign!


Not sure where to start when it comes to email marketing? SOMS is a Digital Marketing Agency in South Africa that can help you get your email marketing back on track. Get in touch with our team to find out more about how we can help your business!

Originally posted 2022-10-28 13:17:22.

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