How To Choose an SEO Agency

How To Choose an SEO Company

If you’ve been scouring the internet in search of the perfect SEO Agency, you’ve probably come across buzzwords such as “Best” or “No.1.” However, SEO is about more than just being the best; it’s about creating meaningful connections with your audience, delivering valuable content, and building a sustainable online presence.

Therefore, it’s crucial to find a strategic partner committed to considering all of the above. Not sure how to choose an SEO Agency? Here are a few things to keep in mind:

Define Your Goals and Objectives

If you don’t know where you’re going, any road will do. When it comes to your SEO strategy, “any road” may not be the best road, so it’s important to define your goals. This will also help you measure the success of your SEO strategy. So, sit down and establish the goals and direction of your business before chatting to an agency.

Here are just a few goals you may want to consider:

  • Increase organic traffic
  • Improve search engine rankings
  • Boost conversion rates
  • Expand market reach


While these are just a few examples and are not the only goals you may have for your business, it’s important to note that each of these goals will require a different SEO Strategy.

For example, to increase organic traffic, you may need to optimise on technical and on-page, create high-quality content and build backlinks to see a boost in searches.

In contrast, when it comes to expanding market reach, you may need to focus on targeting new geographic and demographic markets. To do this, you may need to conduct thorough market research to understand the preferences and behaviours of your new target audience, and optimise your website with relevant, localised content and keywords.

When you establish your goals and desired outcomes, you have a better chance of choosing an SEO agency that aligns with your business objectives, ensuring a productive and successful partnership.

How to Choose an SEO Agency

Finding an SEO agency is about more than just improving your rankings and boosting conversions. It should be about finding a partner that helps you navigate the hurdles that the digital landscape will inevitably throw your way.

Here are a few key qualities you should look for when trying to find an SEO Agency:

The Proof Is In The Pudding

Reviewing an agency’s portfolio is a great way to determine whether they’re the right fit for your business and its goals. This provides tangible evidence of their capabilities and can help you gauge the success they’ve had with different types of projects. It also helps you determine whether they can handle the challenges and opportunities that come with working with your business. While word-of-month is the most influential factor in purchasing decisions, looking for independent reviews and ratings via platforms such as Google My Business are also great ways to determine whether an agency could suit your needs.

Look for Transparency & Communication

Transparency is key when choosing an SEO Agency. This not only boosts your confidence in their ability, but reassures you that they’re working in your best interest. Ask potential agencies how they track the progress of your SEO campaigns – their reporting methods, tools and how they plan on keeping you up-to-date. You never want to be left in the dark when it comes to your business strategies. Having an open line of communication with your agency will ensure a productive and successful relationship, leading to better results and a more successful SEO Strategy.

Look for Long-term Partnership

SEO is a long-term investment as it typically takes several months to see significant results. Therefore, you want to choose an agency that’s interested in building a long-term relationship with your business. Remember that as your business grows, your SEO will need to evolve as well. A long-term partner can scale their efforts to match your growth, whether it involves targeting new markets, expanding your content strategy, or improving technical SEO aspects. With this in mind, you always want to have an agency that is focused on the long-term success of your business.

Request a Proposal and Compare Offers

It’s always a great idea to request a proposal from potential agencies. This helps you understand how their services align with your needs and goals. This proposal should provide a detailed plan tailored to your business, giving you insights into their approach and potential fit. It’s also a good way to gauge the agency’s professionalism, expertise, creativity and strategic thinking.

Set Reasonable Expectations for Yourself

Unlike paid advertising, which can see results immediately, growing your organic traffic takes time. Unfortunately, many people expect SEO to provide quick results, but you should throw this common misconception immediately out the window. As a business looking for an SEO Agency, it’s important to have reasonable expectations when it comes to improving your rankings. An agency that says they’ll boost your rankings in a few weeks or a month is essentially waving a giant red flag.

Avoid agencies like this, as an effective SEO Strategy isn’t a one time thing that can be left to its own devices. Search engine algorithms are constantly changing, which means that SEO strategies need to be flexible and adjusted when needed. Therefore, be prepared to invest significant time and resources into achieving your desired SEO results. Again, one of the biggest green flags when choosing an agency is one that’s willing to work with you for months or years to come.

Your Long-term Partner

SEO can be a complicated topic. However, when you have the right SEO Agency at your side, you can (metaphorically) take over the world! By understanding what to look for, you can select an agency that suits your goals and objectives.

SOMS Digital Agency is committed to seeing your business thrive and reach its goals. Whether you’re looking to boost conversions or jump a few spots on Google, we have the knowledge and expertise to provide an SEO Strategy that takes your business to new heights.

Ready to take over the world? Contact us today!

Notify of
Inline Feedbacks
View all comments
Would love your thoughts, please comment.x